--- title: "Brand Foundation: Story, Identity & Website | EETHR" description: Your complete brand story, your visual and verbal identity and a website built from both, by one team in one engagement, so nothing needs patching later. image: https://eethr.com/hubfs/eethr-site/img/eethr-share-1200x630.png --- [Skip to content](https://eethr.com/services/brand-foundation#main) Your world ▾ [Enterprises and institutions](https://eethr.com/solutions/enterprises?hsLang=en)[Places and experiences](https://eethr.com/solutions/places?hsLang=en)[Founder-led brands](https://eethr.com/solutions/founders?hsLang=en) Services ▾ [All Services](https://eethr.com/services?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)[Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Creative Content](https://eethr.com/services/creative-content?hsLang=en)[Publishing & Growth](https://eethr.com/services/publishing-growth?hsLang=en)[Leadership & AI](https://eethr.com/services/leadership-ai?hsLang=en) [Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en) Menu [EN](https://eethr.com/services/brand-foundation)[NL](https://eethr.com/nl) Follow EETHR [YTYouTube](https://www.youtube.com/@eethrnet)[IGInstagram](https://www.instagram.com/eethrnet)[TTTikTok](https://www.tiktok.com/@eethrnet)[fFacebook](https://www.facebook.com/eethrnet)[inLinkedIn](https://www.linkedin.com/company/eethr/)[XX](https://x.com/eethrnet)[@Threads](https://www.threads.net/@eethrnet)[bsBluesky](https://bsky.app/profile/eethrnet.bsky.social)[PPinterest](https://www.pinterest.com/eethrnet/)[↗Every channel, live](https://eethr.com/proof?hsLang=en)[All links](https://eethr.com/links?hsLang=en) [Start free](https://eethr.com/start?hsLang=en) [Enterprises and institutions](https://eethr.com/solutions/enterprises?hsLang=en)[Places and experiences](https://eethr.com/solutions/places?hsLang=en)[Founder-led brands](https://eethr.com/solutions/founders?hsLang=en) [Services](https://eethr.com/services?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)[Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Creative Content](https://eethr.com/services/creative-content?hsLang=en)[Publishing & Growth](https://eethr.com/services/publishing-growth?hsLang=en)[Leadership & AI](https://eethr.com/services/leadership-ai?hsLang=en) [Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en)[Start free](https://eethr.com/start?hsLang=en) Story & Strategy · Studio Package # The story, the look and the website, built as one. Your complete brand story, your visual and verbal identity, and a website built from both, delivered as one engagement by one team, so nothing has to be reconciled later. [Where to start](https://eethr.com/services/brand-foundation#start) Share Share on LinkedInShare on XShare on FacebookEmail this Copy link How it plays out ## Brand Foundation Includes Brand Narrative Strategy, Brand Identity System and Website Build. Most brands build these three things with three vendors, years apart, and spend the rest of their lives patching the gaps. Here they are built in strategic order, by one team. It starts with a strategy, built from your Treatment if you came through a Discovery Session or a Brand Position Assessment, or from the assessment the studio does when the engagement begins. Then the story, built in stages you steer, with a Primer and two months of starter content concepts so you can begin making things the week it arrives. Then the identity: a logo suite, a color and type system, direction for your imagery and films, and the verbal basics, designed to feel right for years and started from the story, never rewriting it. Then the website, written from the story and designed on the identity, at the size you choose, on a platform you own, and you are trained to edit it yourself. By the end, anyone you hire, inside or outside, can be handed the same story and the same look. The story takes two to four weeks and the identity three to five, and the site follows from both. The tier runs through all three services at once, and the tiers are laid out below. The three together come at 10% off their combined price, and the same bundle is also offered inside Fractional Entertainment Marketing. Every line of the story and every identity file becomes your brand canon, and everything EETHR makes afterward starts from it. from $49,950 Quick reference ## Storyboard Brand Foundation, step by step ## Highlight reel - Story, identity and site are built from one brand canon, so they never disagree - Your facts, words to avoid and disclosures become standards for everything made afterward - Edit your strategy document yourself and your edits stay - You own the canon, the files and the website ## Cutting room floor - Hosting, domain and platform fees (stay in your name) Yours to keep ## What lands in your hands - Brand Narrative Strategy document: the complete story of your brand, written down once for anyone to use - Primer and deck: what your team works from on day one, with series concepts and starter content, 2 months at Signature, 3 at Premiere and Marquee, and a presentation deck to align your team - Channel descriptions: one for every channel you use, with your disclosure lines - Research: a customer survey and competitor narrative teardown at Premiere and Marquee, customer interviews and a rollout workshop with your team at Marquee - Identity system: a logo suite, a color and type system, direction for your imagery and films, and the verbal basics, all with simple rules for using them - Guidelines and templates: lean, living guidelines, with templates for social, presentations and documents, extended at Premiere and Marquee - Profile and cover images: sized for every channel - Motion and sound: motion basics at Premiere, a full motion identity and a sonic logo at Marquee - Website: written from your story and designed on your identity at the size you choose, with your film and imagery placed where they do the most work - Search and AI basics: the basics of being found by search engines and AI assistants, built in - Booking or forms: connected where you need them - Launch: on a platform you own, with training to edit the site yourself - Rounds: five on the story, one at the end of each stage you steer, and 2 to 3 identity directions to choose from, then 2 rounds of revisions - Private creative canvas: one place for all your feedback - Ownership: the canon, the files and the website are yours Plan your coverage ## From $49,950 Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal. Tier **Signature** Brand Narrative Strategy, Brand Identity System and Website Build at Signature: the full brand story with its Primer, the core visual and verbal identity, and your site built on EETHR's house template **Premiere** Everything in Signature, plus a customer survey and competitor narrative teardown, an extended template library with motion basics, and a custom homepage and page templates designed on your identity **Marquee** Everything in Premiere, plus customer interviews and a rollout workshop with your team, a full motion identity and a sonic logo, and custom design for the key pages with the site in a second language Scope The size sets how big the website is; the story and identity are the same at every size, at whatever tier you chose above. **Light** Your full brand story and identity system, with a site of up to 10 pages. **Standard** Your full brand story and identity system, with a site of up to 25 pages. **Full** Your full brand story and identity system, with a site of 50 pages or more (above 50 quoted). The Slate ## How it fits with the rest of the studio What’s inside - [Cold Readfree→](https://eethr.com/start/cold-read?hsLang=en) - [The Cutfree→](https://eethr.com/start/the-cut?hsLang=en) - [Discovery Sessionstarter→](https://eethr.com/start/discovery-session?hsLang=en) - [Brand Position Assessmentstarter→](https://eethr.com/start/brand-position-assessment?hsLang=en) - [Brand Narrative Strategy→](https://eethr.com/services/brand-narrative-strategy?hsLang=en) - [Brand Identity System→](https://eethr.com/services/brand-identity-system?hsLang=en) - [Website Buildadd-on→](https://eethr.com/services/website-build?hsLang=en) [More in Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en) Your next move ## A free audition first, then a paid starter Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire. Free audition Paid starters ### [Cold Read The three gaps buyers see in your brand before you do, and what each one costs. Free. Free](https://eethr.com/start/cold-read?hsLang=en) ### [Discovery Session Ninety minutes. A plan you keep, whoever you hire. from $1,900](https://eethr.com/start/discovery-session?hsLang=en) ### [The Cut See the cut the booking sites take from you every year. Free. Free](https://eethr.com/start/the-cut?hsLang=en) ### [Brand Position Assessment Exactly why your brand is not landing, and what each fix costs. from $2,100](https://eethr.com/start/brand-position-assessment?hsLang=en) Free guide ### Brand Cinema Report How your brand reads on screen next to the brands your buyers watch. [Send it to me](https://eethr.com/download?download_requested=Brand%20Cinema%20Report&hsLang=en) By email ### The Skip Button Why brand content gets skipped, and one test to run on your last 90 days. [Subscribe](https://eethr.com/skip-button?hsLang=en) The full catalog ### Every service, size and price One PDF with the whole studio in it. [Send me the catalog](https://eethr.com/download?download_requested=The%20EETHR%20Catalog&hsLang=en) From the Flow ## Where the craft shows and the stories get told Films, series and field notes from the studio, tagged to this service as they go live. [See the Flow](https://eethr.com/en/flow?hsLang=en) ### [Project Commentary Minute Universe: why each cut lands where it does 6 min watch](https://eethr.com/en/flow/minute-universe?hsLang=en) ### [Flowstate The autopsy: a launch film nobody finished 6 min watch](https://eethr.com/en/flow?hsLang=en) ### [AI.rchives The Constitution, shot by shot 6 min watch](https://eethr.com/en/flow/airchives?hsLang=en) Human Taste.Machine Scale. Denver · Amsterdam[YT](https://www.youtube.com/@eethrnet)[IG](https://www.instagram.com/eethrnet)[TT](https://www.tiktok.com/@eethrnet)[f](https://www.facebook.com/eethrnet)[in](https://www.linkedin.com/company/eethr/)[X](https://x.com/eethrnet)[@](https://www.threads.net/@eethrnet)[bs](https://bsky.app/profile/eethrnet.bsky.social)[P](https://www.pinterest.com/eethrnet/) [Start free](https://eethr.com/start?hsLang=en) [Enterprises](https://eethr.com/solutions/enterprises?hsLang=en)[Places](https://eethr.com/solutions/places?hsLang=en)[Founders](https://eethr.com/solutions/founders?hsLang=en)[Services](https://eethr.com/services?hsLang=en)[Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en)[Michael-Ryan](https://eethr.com/michael-ryan?hsLang=en)[The Skip Button](https://eethr.com/skip-button?hsLang=en)[Vibes](https://eethr.com/vibes?hsLang=en)[Contact](https://eethr.com/contact?hsLang=en) © 2026 EETHR LLC [Government](https://eethr.com/government?hsLang=en)Capability statement for government buyers and contracting officers · UEI H8D1HMEB22M3 · CAGE 25T45 · SAM.gov registered · SBA small business Currency $ US Dollars € Euros £ British Pounds $ Canadian Dollars $ Mexican Pesos [Legal](https://eethr.com/legal?hsLang=en)[Privacy](https://eethr.com/legal#lg-privacy)[Terms](https://eethr.com/legal#lg-terms)[Free offers](https://eethr.com/legal#lg-free-offer-terms)[AI use](https://eethr.com/legal#lg-ai-use)[Cookie settings](https://eethr.com/legal#lg-cookies)[Accessibility](https://eethr.com/legal#lg-accessibility)[Domains](https://eethr.com/legal#lg-domains) ```json { "@context" : "https://schema.org", "@id" : "https://eethr.com/#organization", "@type" : "Organization", "alternateName" : "Experience Media Studios", "areaServed" : [ { "@type" : "Place", "name" : "Worldwide" }, { "@type" : "AdministrativeArea", "name" : "North America" }, { "@type" : "AdministrativeArea", "name" : "Europe" }, { "@type" : "AdministrativeArea", "name" : "Middle East and North Africa" } ], "description" : "EETHR is a brand cinema studio in Denver and Amsterdam, founded by Emmy-nominated filmmaker Michael-Ryan Fletchall. 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