--- title: "Brand Narrative Strategy: your story, written once | EETHR" description: The complete story of your brand, written once so anyone on your team can tell it. Built in five stages you steer, with a Primer and deck. See what you keep. image: https://eethr.com/hubfs/eethr-site/img/eethr-share-1200x630.png --- [Skip to content](https://eethr.com/services/brand-narrative-strategy#main) Your world ▾ [Enterprises and institutions](https://eethr.com/solutions/enterprises?hsLang=en)[Places and experiences](https://eethr.com/solutions/places?hsLang=en)[Founder-led brands](https://eethr.com/solutions/founders?hsLang=en) Services ▾ [All Services](https://eethr.com/services?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)[Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Creative Content](https://eethr.com/services/creative-content?hsLang=en)[Publishing & Growth](https://eethr.com/services/publishing-growth?hsLang=en)[Leadership & AI](https://eethr.com/services/leadership-ai?hsLang=en) [Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en) Menu [EN](https://eethr.com/services/brand-narrative-strategy)[NL](https://eethr.com/nl) Follow EETHR [YTYouTube](https://www.youtube.com/@eethrnet)[IGInstagram](https://www.instagram.com/eethrnet)[TTTikTok](https://www.tiktok.com/@eethrnet)[fFacebook](https://www.facebook.com/eethrnet)[inLinkedIn](https://www.linkedin.com/company/eethr/)[XX](https://x.com/eethrnet)[@Threads](https://www.threads.net/@eethrnet)[bsBluesky](https://bsky.app/profile/eethrnet.bsky.social)[PPinterest](https://www.pinterest.com/eethrnet/)[↗Every channel, live](https://eethr.com/proof?hsLang=en)[All links](https://eethr.com/links?hsLang=en) [Start free](https://eethr.com/start?hsLang=en) [Enterprises and institutions](https://eethr.com/solutions/enterprises?hsLang=en)[Places and experiences](https://eethr.com/solutions/places?hsLang=en)[Founder-led brands](https://eethr.com/solutions/founders?hsLang=en) [Services](https://eethr.com/services?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)[Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Creative Content](https://eethr.com/services/creative-content?hsLang=en)[Publishing & Growth](https://eethr.com/services/publishing-growth?hsLang=en)[Leadership & AI](https://eethr.com/services/leadership-ai?hsLang=en) [Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en)[Start free](https://eethr.com/start?hsLang=en) Story & Strategy # A story so clear anyone on your team can tell it. The complete story of your brand, written down once and built to be used by anyone: every future post, hire, pitch, website and campaign starts from it, whoever makes it. [Where to start](https://eethr.com/services/brand-narrative-strategy#start) Share Share on LinkedInShare on XShare on FacebookEmail this Copy link How it plays out ## Brand Narrative Strategy Most brands carry their story in the founder's head. This service writes it down so it works without you in the room. The work starts with a strategy for the story, built from your Treatment if you came through a Discovery Session or a Brand Position Assessment, or from the assessment the studio does at the start of the engagement. The story is built in five stages, and you steer its direction at each one, so it is yours, not the studio's. No stage begins until you have shaped the one before it. What lands in your hands: the full Brand Narrative Strategy document, a Primer your team can work from on day one, and a presentation deck to align your team. The Primer carries series concepts and two months of starter content concepts, so you can begin making things the week it arrives. From then on, every writer, designer, vendor, new hire or AI tool you ever use can be handed the same story and produce work that sounds like you. The tier sets how far the research goes and how much the Primer holds, from a customer survey and a competitor narrative teardown at Premiere to customer interviews and a rollout workshop with your team at Marquee. The tiers are laid out below. The work takes two to four weeks. The finished story becomes your brand canon, and everything EETHR makes for you afterward is written from it. from $11,000 · 2-4 weeks Quick reference ## Storyboard Brand Narrative Strategy, step by step ## Highlight reel - Your brand canon is built once and used everywhere: every post, film, deck and campaign EETHR makes starts from it - Your story stays settled: it changes only when something is wrong or stale, and never without you knowing why - Edit the strategy document yourself and your edits stay - Your facts, words to avoid and disclosure lines become standards for everything made afterward - You own the canon and the documents, in your own storage ## Cutting room floor - Logo, color, type and visual system: [Brand Identity System](https://eethr.com/services/brand-identity-system?hsLang=en) - Campaign plans: [Marketing Campaign Strategy](https://eethr.com/services/marketing-campaign-strategy?hsLang=en) - Applying channel descriptions on the platforms: [Automated Distribution](https://eethr.com/services/automated-distribution?hsLang=en) (Channel Setup) - Website: [Website Build](https://eethr.com/services/website-build?hsLang=en) (add-on) - A live experience built from the story: [Experiential Architecture](https://eethr.com/services/experiential-architecture?hsLang=en) (add-on) Yours to keep ## What lands in your hands - Brand Narrative Strategy document: the complete story of your brand, written down once for anyone to use - Messaging framework: how you speak, the themes you return to and the words you avoid - Content architecture: what your content is built on and the formats that are yours - Channel descriptions: one for every channel you use, with your disclosure lines - Primer: what your team works from on day one, with series concepts and starter content, 2 months at Signature, 3 at Premiere and Marquee - Presentation deck: the story told to align your team - Research: a customer survey and competitor narrative teardown at Premiere and Marquee, customer interviews at Marquee - Rollout workshop: a session with your team to put the story to work, at Marquee - Rounds: five, one at the end of each stage, so you steer the story as it takes shape - Private creative canvas: one place for all your feedback - Ownership: the canon and the documents are yours, in your own storage, and everything EETHR makes for you afterward starts from them Plan your coverage ## From $11,000 Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal. Tier **Signature** The full brand story, the Primer with series concepts and 2 months of starter content concepts, the strategy document and the presentation deck **Premiere** Everything in Signature, plus a customer survey, a competitor narrative teardown and a Primer with 3 months of concepts **Marquee** Everything in Premiere, plus customer interviews and a rollout workshop with your team The Slate ## How it fits with the rest of the studio First steps - [Cold Readfree→](https://eethr.com/start/cold-read?hsLang=en) - [The Cutfree→](https://eethr.com/start/the-cut?hsLang=en) - [Discovery Sessionstarter→](https://eethr.com/start/discovery-session?hsLang=en) - [Brand Position Assessmentstarter→](https://eethr.com/start/brand-position-assessment?hsLang=en) In these packages - [Story to Screen→](https://eethr.com/services/story-to-screen?hsLang=en) - [Brand Foundation→](https://eethr.com/services/brand-foundation?hsLang=en) Add-ons - [Website Buildadd-on→](https://eethr.com/services/website-build?hsLang=en) - [Experiential Architectureadd-on→](https://eethr.com/services/experiential-architecture?hsLang=en) [More in Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en) Your next move ## A free audition first, then a paid starter Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire. Free audition Paid starters ### [Cold Read The three gaps buyers see in your brand before you do, and what each one costs. Free. Free](https://eethr.com/start/cold-read?hsLang=en) ### [Discovery Session Ninety minutes. A plan you keep, whoever you hire. from $1,900](https://eethr.com/start/discovery-session?hsLang=en) ### [The Cut See the cut the booking sites take from you every year. Free. Free](https://eethr.com/start/the-cut?hsLang=en) ### [Brand Position Assessment Exactly why your brand is not landing, and what each fix costs. from $2,100](https://eethr.com/start/brand-position-assessment?hsLang=en) Free guide ### Brand Cinema Report How your brand reads on screen next to the brands your buyers watch. [Send it to me](https://eethr.com/download?download_requested=Brand%20Cinema%20Report&hsLang=en) By email ### The Skip Button Why brand content gets skipped, and one test to run on your last 90 days. [Subscribe](https://eethr.com/skip-button?hsLang=en) The full catalog ### Every service, size and price One PDF with the whole studio in it. [Send me the catalog](https://eethr.com/download?download_requested=The%20EETHR%20Catalog&hsLang=en) From the Flow ## Where the craft shows and the stories get told Films, series and field notes from the studio, tagged to this service as they go live. [See the Flow](https://eethr.com/en/flow?hsLang=en) ### [Project Commentary Minute Universe: why each cut lands where it does 6 min watch](https://eethr.com/en/flow/minute-universe?hsLang=en) ### [Flowstate The autopsy: a launch film nobody finished 6 min watch](https://eethr.com/en/flow?hsLang=en) ### [AI.rchives The Constitution, shot by shot 6 min watch](https://eethr.com/en/flow/airchives?hsLang=en) Human Taste.Machine Scale. Denver · Amsterdam[YT](https://www.youtube.com/@eethrnet)[IG](https://www.instagram.com/eethrnet)[TT](https://www.tiktok.com/@eethrnet)[f](https://www.facebook.com/eethrnet)[in](https://www.linkedin.com/company/eethr/)[X](https://x.com/eethrnet)[@](https://www.threads.net/@eethrnet)[bs](https://bsky.app/profile/eethrnet.bsky.social)[P](https://www.pinterest.com/eethrnet/) [Start free](https://eethr.com/start?hsLang=en) [Enterprises](https://eethr.com/solutions/enterprises?hsLang=en)[Places](https://eethr.com/solutions/places?hsLang=en)[Founders](https://eethr.com/solutions/founders?hsLang=en)[Services](https://eethr.com/services?hsLang=en)[Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en)[Michael-Ryan](https://eethr.com/michael-ryan?hsLang=en)[The Skip Button](https://eethr.com/skip-button?hsLang=en)[Vibes](https://eethr.com/vibes?hsLang=en)[Contact](https://eethr.com/contact?hsLang=en) © 2026 EETHR LLC [Government](https://eethr.com/government?hsLang=en)Capability statement for government buyers and contracting officers · UEI H8D1HMEB22M3 · CAGE 25T45 · SAM.gov registered · SBA small business Currency $ US Dollars € Euros £ British Pounds $ Canadian Dollars $ Mexican Pesos [Legal](https://eethr.com/legal?hsLang=en)[Privacy](https://eethr.com/legal#lg-privacy)[Terms](https://eethr.com/legal#lg-terms)[Free offers](https://eethr.com/legal#lg-free-offer-terms)[AI use](https://eethr.com/legal#lg-ai-use)[Cookie settings](https://eethr.com/legal#lg-cookies)[Accessibility](https://eethr.com/legal#lg-accessibility)[Domains](https://eethr.com/legal#lg-domains) ```json { "@context" : "https://schema.org", "@id" : "https://eethr.com/#organization", "@type" : "Organization", "alternateName" : "Experience Media Studios", "areaServed" : [ { "@type" : "Place", "name" : "Worldwide" }, { "@type" : "AdministrativeArea", "name" : "North America" }, { "@type" : "AdministrativeArea", "name" : "Europe" }, { "@type" : "AdministrativeArea", "name" : "Middle East and North Africa" } ], "description" : "EETHR is a brand cinema studio in Denver and Amsterdam, founded by Emmy-nominated filmmaker Michael-Ryan Fletchall. 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