--- title: "Destination Engine: Direct Bookings & Film | EETHR" description: "For one-of-a-kind destinations: the plan to win bookings back from the booking sites, the film that sells the stay, a website built to book and distribution." image: https://eethr.com/hubfs/eethr-site/img/eethr-share-1200x630.png --- [Skip to content](https://eethr.com/services/destination-engine#main) Your world ▾ [Enterprises and institutions](https://eethr.com/solutions/enterprises?hsLang=en)[Places and experiences](https://eethr.com/solutions/places?hsLang=en)[Founder-led brands](https://eethr.com/solutions/founders?hsLang=en) Services ▾ [All Services](https://eethr.com/services?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)[Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Creative Content](https://eethr.com/services/creative-content?hsLang=en)[Publishing & Growth](https://eethr.com/services/publishing-growth?hsLang=en)[Leadership & AI](https://eethr.com/services/leadership-ai?hsLang=en) [Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en) Menu [EN](https://eethr.com/services/destination-engine)[NL](https://eethr.com/nl) Follow EETHR [YTYouTube](https://www.youtube.com/@eethrnet)[IGInstagram](https://www.instagram.com/eethrnet)[TTTikTok](https://www.tiktok.com/@eethrnet)[fFacebook](https://www.facebook.com/eethrnet)[inLinkedIn](https://www.linkedin.com/company/eethr/)[XX](https://x.com/eethrnet)[@Threads](https://www.threads.net/@eethrnet)[bsBluesky](https://bsky.app/profile/eethrnet.bsky.social)[PPinterest](https://www.pinterest.com/eethrnet/)[↗Every channel, live](https://eethr.com/proof?hsLang=en)[All links](https://eethr.com/links?hsLang=en) [Start free](https://eethr.com/start?hsLang=en) [Enterprises and institutions](https://eethr.com/solutions/enterprises?hsLang=en)[Places and experiences](https://eethr.com/solutions/places?hsLang=en)[Founder-led brands](https://eethr.com/solutions/founders?hsLang=en) [Services](https://eethr.com/services?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)[Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Creative Content](https://eethr.com/services/creative-content?hsLang=en)[Publishing & Growth](https://eethr.com/services/publishing-growth?hsLang=en)[Leadership & AI](https://eethr.com/services/leadership-ai?hsLang=en) [Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en)[Start free](https://eethr.com/start?hsLang=en) Creative Content · Studio Package · Coming attraction # More guests booking direct, and the film that makes them want to. For one-of-a-kind destination experiences: the plan to win bookings back from the booking sites, the film that sells the stay, a website built to book, and distribution of all of it, from one team. Coming to the EETHR lineup. Save a seat and you are in the room before the lights go down. [Save my seat](https://eethr.com/notify?get_notified_service=Destination%20Engine&hsLang=en) Share Share on LinkedInShare on XShare on FacebookEmail this Copy link How it plays out ## Destination Engine Includes Direct Booking Strategy, Location & Property Cinematography, Website Build and Automated Distribution, with the Social Content Retainer optional at the bundle discount. The package starts with a strategy, built from your Treatment if you came through a Discovery Session, or from the assessment the studio does at the start of the engagement. First the money: what the booking sites cost you today and what the same nights are worth booked direct. Then the plan for each guest segment. Then the film, shot around your guests with the guest as the star, cut for your booking page and, by tier, for each of your key guest types. The shoot takes one or two days, and the films are finished two to three weeks later. Then the website, written from your story and built to take the booking. Then distribution: every account audited and unified, and every cut packaged per channel, captioned, subtitled and, by tier, dubbed, checked and published, with your back catalog kept working. Add the Retainer and your social presence runs week to week as well. At Marquee, First Look comes included: every week, the planners, groups and organizations showing signs they are ready to book, each with why now and a first move, checked by an analyst against its source. Project lines are 10% off and monthly lines are discounted by tier: 10% at Signature, 15% at Premiere, 20% at Marquee. Each included service keeps its own scope options, and the film is quoted by the size of the shoot; the tiers and the scope options are laid out below. Every piece tells the same story to the same guests, and direct bookings are counted, not guessed. Pricing at launch Quick reference ## Storyboard Destination Engine, step by step ## Highlight reel - One story for the film, the website and every post, in multiple languages - Your footage lives in a searchable library that keeps paying off - You are told how every asset was made, organic, synthetic or hybrid, so disclosure is always accurate - Measured in direct bookings and commission saved - You own the film, the website and every account ## Cutting room floor - Hosting, domain and platform fees (stay in your name) Yours to keep ## What lands in your hands - Commission savings model: what the booking sites cost you today and what the same nights are worth booked direct - Direct booking plan: your guest segments and the story for each, what your booking page and website should say and show, a social content plan and a tracking plan so direct bookings are counted, not guessed - Deeper strategy: an email strategy, review mining, a review-request kit and a seasonal demand calendar at Premiere and Marquee; the deepest competitor and booking-site analysis at Marquee - Hero film: a 60 to 90-second film with 60, 30 and 15-second cutdowns, vertical cuts that end on a booking prompt and a hero video for your booking page - More coverage: cuts for each key guest type and drone and aerial footage at Premiere and Marquee; seasonal coverage and a refresh shoot within 12 months at Marquee - Masters and stills: edited stills and thumbnails, with masters at HD, 4K or 4K HDR by tier - License: organic social, paid ads, the booking sites and every region, so you never ask permission to use your own film - Footage library: your footage searchable, with a record of how every asset was made, organic, synthetic or hybrid - Website: written from your story and built to take the booking, with pages of copy by scope, your booking engine connected, launched on a platform you own with training to edit it yourself - Channel setup: every account audited, unified and connected for publishing - Distribution: every cut packaged per channel, captioned, subtitled and, by tier, dubbed, checked and published everywhere, with your back catalog kept working - Channel management and reporting: your main video channel run for you at Premiere and Marquee, and a monthly distribution report of what went where - First Look: at Marquee and at the Light size, the planners, groups and organizations showing signs they are ready to book, every week in your own channel - Private creative canvas: one place for all your feedback - Ownership: the film, the website and every account are yours Plan your coverage ## Pricing at launch Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal. Tier **Signature** Direct Booking Strategy, Location & Property Cinematography, Website Build and Automated Distribution at Signature: the commission savings model, a hero film with cutdowns, and your site on EETHR's house template, with 10% off the project lines and 10% off the monthly lines **Premiere** Everything in Signature, plus the full guest-segment plan, drone footage and 4K masters, and a custom homepage with your booking engine connected, and 15% off the monthly lines **Marquee** Everything in Premiere, plus live booking-engine data, a refresh shoot within 12 months, and custom key pages with the site in a second language, with 20% off the monthly lines and First Look included at the Light size Scope The size scales every included service together, from one property to a small portfolio, at whatever tier you chose above. **Light** One property: a one-person shoot day, a site of about 10 pages, and every cut packaged for up to 5 channels. **Standard** One larger property or two small ones: a small crew for a day, a site of about 25 pages, and up to 10 channels. **Full** Up to three properties or a small portfolio: a larger shoot, a site of 50 pages or more, and all your channels. The Slate ## How it fits with the rest of the studio What’s inside - [The Cutfree→](https://eethr.com/start/the-cut?hsLang=en) - [Discovery Sessionstarter→](https://eethr.com/start/discovery-session?hsLang=en) - [Direct Booking Strategy→](https://eethr.com/services/direct-booking-strategy?hsLang=en) - [Location & Property Cinematography→](https://eethr.com/services/location-cinematography?hsLang=en) - [Automated Distribution→](https://eethr.com/services/automated-distribution?hsLang=en) - [Website Buildadd-on→](https://eethr.com/services/website-build?hsLang=en) Add-ons - [First Lookadd-on→](https://eethr.com/services/first-look?hsLang=en) [More in Creative Content](https://eethr.com/services/creative-content?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en) Your next move ## A free audition first, then a paid starter Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire. Free audition Paid starters ### [The Cut See the cut the booking sites take from you every year. Free. Free](https://eethr.com/start/the-cut?hsLang=en) ### [Discovery Session Ninety minutes. A plan you keep, whoever you hire. from $1,900](https://eethr.com/start/discovery-session?hsLang=en) Free guide ### The Booking-Site Math What the booking sites take from you in a year, worked out on one page. [Send it to me](https://eethr.com/download?download_requested=The%20Booking-Site%20Math&hsLang=en) By email ### The Skip Button Why brand content gets skipped, and one test to run on your last 90 days. [Subscribe](https://eethr.com/skip-button?hsLang=en) The full catalog ### Every service, size and price One PDF with the whole studio in it. [Send me the catalog](https://eethr.com/download?download_requested=The%20EETHR%20Catalog&hsLang=en) From the Flow ## Where the craft shows and the stories get told Films, series and field notes from the studio, tagged to this service as they go live. [See the Flow](https://eethr.com/en/flow?hsLang=en) ### [Project Commentary Minute Universe: why each cut lands where it does 6 min watch](https://eethr.com/en/flow/minute-universe?hsLang=en) ### [Flowstate The autopsy: a launch film nobody finished 6 min watch](https://eethr.com/en/flow?hsLang=en) ### [AI.rchives The Constitution, shot by shot 6 min watch](https://eethr.com/en/flow/airchives?hsLang=en) Human Taste.Machine Scale. 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