--- title: Direct Booking Strategy for boutique hotels | EETHR description: A plan for one-of-a-kind stays, measured in direct bookings and commission saved. Guest segments, booking-page copy, film brief, tracking. See what you keep. image: https://eethr.com/hubfs/eethr-site/img/eethr-share-1200x630.png --- [Skip to content](https://eethr.com/services/direct-booking-strategy#main) Your world ▾ [Enterprises and institutions](https://eethr.com/solutions/enterprises?hsLang=en)[Places and experiences](https://eethr.com/solutions/places?hsLang=en)[Founder-led brands](https://eethr.com/solutions/founders?hsLang=en) Services ▾ [All Services](https://eethr.com/services?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)[Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Creative Content](https://eethr.com/services/creative-content?hsLang=en)[Publishing & Growth](https://eethr.com/services/publishing-growth?hsLang=en)[Leadership & AI](https://eethr.com/services/leadership-ai?hsLang=en) [Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en) Menu [EN](https://eethr.com/services/direct-booking-strategy)[NL](https://eethr.com/nl) Follow EETHR [YTYouTube](https://www.youtube.com/@eethrnet)[IGInstagram](https://www.instagram.com/eethrnet)[TTTikTok](https://www.tiktok.com/@eethrnet)[fFacebook](https://www.facebook.com/eethrnet)[inLinkedIn](https://www.linkedin.com/company/eethr/)[XX](https://x.com/eethrnet)[@Threads](https://www.threads.net/@eethrnet)[bsBluesky](https://bsky.app/profile/eethrnet.bsky.social)[PPinterest](https://www.pinterest.com/eethrnet/)[↗Every channel, live](https://eethr.com/proof?hsLang=en)[All links](https://eethr.com/links?hsLang=en) [Start free](https://eethr.com/start?hsLang=en) [Enterprises and institutions](https://eethr.com/solutions/enterprises?hsLang=en)[Places and experiences](https://eethr.com/solutions/places?hsLang=en)[Founder-led brands](https://eethr.com/solutions/founders?hsLang=en) [Services](https://eethr.com/services?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)[Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Creative Content](https://eethr.com/services/creative-content?hsLang=en)[Publishing & Growth](https://eethr.com/services/publishing-growth?hsLang=en)[Leadership & AI](https://eethr.com/services/leadership-ai?hsLang=en) [Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en)[Start free](https://eethr.com/start?hsLang=en) Story & Strategy · Coming attraction # Win your guests back from the booking sites. A plan built for one-of-a-kind stays, measured in direct bookings and commission saved, not followers. Coming to the EETHR lineup. Save a seat and you are in the room before the lights go down. [Save my seat](https://eethr.com/notify?get_notified_service=Direct%20Booking%20Strategy&hsLang=en) Share Share on LinkedInShare on XShare on FacebookEmail this Copy link How it plays out ## Direct Booking Strategy This is for the boutique hotel, the luxury treehouse, the glamping site, the one rental that is nothing like the others. You have a place people fall in love with, and the booking sites take a cut of every guest who finds you there. The work starts with the money: what their commissions cost you today, and what the same nights are worth booked direct. Then the strategy, built from your Treatment if you came through a Discovery Session, or from the assessment the studio does at the start of the engagement. The strategy covers who your guests are, by segment, and the story that speaks to each. What your booking page and website should say and show. A brief for the film that belongs on that booking page. A social content plan. And a tracking plan, so direct bookings are counted, not guessed. The tier sets how deep the strategy goes, from the full guest-segment plan and an email strategy that turns past guests into returning ones at Premiere to the deepest competitor and booking-site analysis at Marquee, and the scope sets how many properties it covers. The tiers and the scope options are laid out below. The work takes two to four weeks. The film, the website and the social posts that follow all tell the same story to the same guests. from $9,500 · 2-4 weeks Quick reference ## Storyboard Direct Booking Strategy, step by step ## Highlight reel - Measured in direct bookings and commission saved, with tracked links so the numbers are real - Your guest segments and story feed every piece EETHR makes afterward - A film brief written for the booking page, not bolted on later - Your accounts, your website and your data stay yours ## Cutting room floor - Filming: [Location & Property Cinematography](https://eethr.com/services/location-cinematography?hsLang=en) - A serialized show about the property: [Microseries Development](https://eethr.com/services/microseries-development?hsLang=en) - Building the website: [Website Build](https://eethr.com/services/website-build?hsLang=en) (add-on) - Ongoing social: [Social Content Retainer](https://eethr.com/services/social-content-retainer?hsLang=en) - Running the email sequences and ads: your own team or [Paid Social Management](https://eethr.com/services/paid-social-management?hsLang=en) (add-on to the [Social Content Retainer](https://eethr.com/services/social-content-retainer?hsLang=en)) Yours to keep ## What lands in your hands - Commission savings model: what the booking sites cost you today and what the same nights are worth booked direct - Competitor and booking-site analysis: where you stand against the places guests compare you with, deepest at Marquee with live booking-engine data - Guest segments: who your guests are and the story that speaks to each, with the full guest-segment plan at Premiere and Marquee - Booking-page and website recommendations: what each should say and show - Film brief: the film that belongs on your booking page - Email strategy: the sequence that turns past guests into returning ones, at Premiere and Marquee - Reviews and seasons: review mining, a review-request kit and a seasonal demand calendar, at Premiere and Marquee - Social content plan: what your channels say to the same guests - Booking tracking plan: direct bookings counted, not guessed - Private creative canvas: one place for all your feedback - Ownership: your accounts, your website and your data stay yours Plan your coverage ## From $9,500 Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal. Tier **Signature** The commission savings model, competitor and booking-site analysis, guest segments and the story for each, booking-page and website content recommendations, the brand film brief, a social content plan and the booking tracking plan **Premiere** Everything in Signature, plus the full guest-segment plan, the email sequence strategy, cross-platform review mining, a review-request kit and a seasonal demand calendar **Marquee** Everything in Premiere, plus the deepest competitor and booking-site analysis and live booking-engine data Scope The scope sets how many properties the strategy covers, at whatever tier you chose above. **Light** One property **Standard** One larger property with several room or experience types, or two small properties **Full** Up to three properties, or a small portfolio under one brand The Slate ## How it fits with the rest of the studio First steps - [Cold Readfree→](https://eethr.com/start/cold-read?hsLang=en) - [The Cutfree→](https://eethr.com/start/the-cut?hsLang=en) - [Discovery Sessionstarter→](https://eethr.com/start/discovery-session?hsLang=en) In these packages - [Destination Engine→](https://eethr.com/services/destination-engine?hsLang=en) Add-ons - [Website Buildadd-on→](https://eethr.com/services/website-build?hsLang=en) [More in Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en) Your next move ## A free audition first, then a paid starter Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire. Free audition Paid starters ### [Cold Read The three gaps buyers see in your brand before you do, and what each one costs. Free. Free](https://eethr.com/start/cold-read?hsLang=en) ### [Discovery Session Ninety minutes. A plan you keep, whoever you hire. from $1,900](https://eethr.com/start/discovery-session?hsLang=en) ### [The Cut See the cut the booking sites take from you every year. Free. Free](https://eethr.com/start/the-cut?hsLang=en) Free guide ### Brand Cinema Report How your brand reads on screen next to the brands your buyers watch. [Send it to me](https://eethr.com/download?download_requested=Brand%20Cinema%20Report&hsLang=en) By email ### The Skip Button Why brand content gets skipped, and one test to run on your last 90 days. [Subscribe](https://eethr.com/skip-button?hsLang=en) The full catalog ### Every service, size and price One PDF with the whole studio in it. [Send me the catalog](https://eethr.com/download?download_requested=The%20EETHR%20Catalog&hsLang=en) From the Flow ## Where the craft shows and the stories get told Films, series and field notes from the studio, tagged to this service as they go live. [See the Flow](https://eethr.com/en/flow?hsLang=en) ### [Project Commentary Minute Universe: why each cut lands where it does 6 min watch](https://eethr.com/en/flow/minute-universe?hsLang=en) ### [Flowstate The autopsy: a launch film nobody finished 6 min watch](https://eethr.com/en/flow?hsLang=en) ### [AI.rchives The Constitution, shot by shot 6 min watch](https://eethr.com/en/flow/airchives?hsLang=en) Human Taste.Machine Scale. 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