---
title: "First Look: Warm Buyer Opportunities Weekly | EETHR"
description: A weekly list of organizations showing signs they are ready to buy, each with why now and a first move, built from your own audience personas and your media.
image: https://eethr.com/hubfs/eethr-site/img/eethr-share-1200x630.png
---

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Publishing & Growth · Add-on · Coming attraction

# See who's ready to buy before anyone else does.

Built from your brand's own audience personas and the media EETHR makes for you, so every opportunity arrives with the reason it is warm now and the piece of content to open with.

Coming to the EETHR lineup. Save a seat and you are in the room before the lights go down.

[Save my seat](https://eethr.com/notify?get_notified_service=First%20Look&hsLang=en)

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How it plays out

## First Look

Sold only with one of EETHR's marketing services, because the opportunities are matched to your audiences and your media. It comes with every tier of Content to Contract and is included at the Marquee tier of 360 Presence, Destination Engine and Fractional Entertainment Marketing. If the service it was added to ends, you can keep First Look for up to 12 months.

The work starts with a strategy for who to watch, built from your Treatment if you come from a paid starter, or from the assessment the studio does at the start of the engagement. From your audience personas the studio builds a watch list of the organizations, shows, events and moments that matter to your brand, and watches for the signs that one of them is ready to buy. Setup takes up to 2 weeks, and the first weekly list arrives the week after.

Every week the warm ones arrive in your own channel: who, why now, and a suggested first move. An analyst checks every one against its source before it reaches you. Tell the studio which ones you pursue and which you pass on, and the list learns what turns into business for you.

Nothing is sent on your behalf and no personal data is collected on private individuals; this is about organizations and the moments that open a door. The tier sets how often the list is checked and what comes with each opportunity, and the scope sets how many organizations are watched for how many audiences. The tiers and the scope options are laid out below.

Pricing at launch · Setup within 2 weeks; the first weekly list the week after

Quick reference

## Storyboard

First Look, step by step

## Highlight reel

- Built from your own audience personas and canon, not a purchased list
- Every opportunity names its evidence, so you can act on it or skip it in seconds
- Matched to the media EETHR makes for you, so the first move has something worth sending
- Learns from what you pursue, and your watch list is never shown to another client

## Cutting room floor

- Sold on its own (add-on or package only; a current client can keep it for up to 12 months after the service it was added to ends, at the same monthly price without the bundle discount)
- Sending emails or outreach on the client's behalf
- Contact data on private individuals, or purchased lead lists
- Sales calls and closing (the client's team)

Yours to keep

## What lands in your hands

- Watch list: the organizations, shows, events and moments that matter to your brand, built from your personas and canon
- Weekly opportunities: who is warm, why now and a suggested first move, in your own channel
- Analyst check: every opportunity verified against its source before it reaches you
- Your verdicts: pursue or pass, and the list learns what turns into business
- Monthly recap: what was found and what turned into conversations
- By tier: checks twice a week, a talk track on every opportunity and hand-off into your CRM at Premiere; checks every business day, same-day alerts and Michael-Ryan's weekly review at Marquee
- Private creative canvas: one place for all your feedback
- Yours alone: the watch list is built for you and never shown to another client

Plan your coverage

## Pricing at launch

Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal.

Tier

**Signature**

A watch list of the organizations, shows, events and moments that matter to your brand, built from your canon, checked every week against the news and the trade press, a weekly list of warm opportunities in your own channel, each with why it matters now and a suggested first move, every one checked against its source by an analyst, and a monthly recap

**Premiere**

Everything in Signature, plus checks twice a week, a first-move talk track on every opportunity, hand-off into your CRM as company records and tasks, every opportunity reviewed and edited by an analyst, and a monthly accuracy review call that tunes the list to what turned into business

**Marquee**

Everything in Premiere, plus checks every business day with same-day alerts on hot opportunities, each opportunity matched to a piece of your EETHR-made media to lead with, Michael-Ryan's weekly review of the top opportunities, and a quarterly recalibration of personas and signals with Michael-Ryan

Scope

The scope sets how many organizations are watched and for how many audiences, at whatever tier you chose above.

**Light**

Up to 50 organizations watched for 2 audiences

**Standard**

Up to 150 organizations watched for 4 audiences

**Full**

Up to 300 organizations watched for 6 audiences

The Slate

## How it fits with the rest of the studio

First steps

- [Sneak Peekfree→](https://eethr.com/start/sneak-peek?hsLang=en)
- [Discovery Sessionstarter→](https://eethr.com/start/discovery-session?hsLang=en)
- [Brand Position Assessmentstarter→](https://eethr.com/start/brand-position-assessment?hsLang=en)
- [Fractional CEnO Assessmentstarter→](https://eethr.com/start/ceno-assessment?hsLang=en)

In these packages

- [Content to Contract→](https://eethr.com/services/content-to-contract?hsLang=en)

Adds on to

- [Measurement & Analytics→](https://eethr.com/services/measurement-analytics?hsLang=en)
- [Marketing Campaign Strategy→](https://eethr.com/services/marketing-campaign-strategy?hsLang=en)
- [Social Content Retainer→](https://eethr.com/services/social-content-retainer?hsLang=en)
- [Fractional Chief Entertainment Officer (CEnO)→](https://eethr.com/services/fractional-ceno?hsLang=en)
- [360 PresenceStudio Package→](https://eethr.com/services/360-presence?hsLang=en)
- [Destination EngineStudio Package→](https://eethr.com/services/destination-engine?hsLang=en)
- [Fractional Entertainment MarketingStudio Package→](https://eethr.com/services/fractional-entertainment-marketing?hsLang=en)

[More in Publishing & Growth](https://eethr.com/services/publishing-growth?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)

Your next move

## A free audition first, then a paid starter

Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire.

Free audition

Paid starters

### [Sneak Peek Five buyers getting ready to say yes, with why now and your first move. Free. Free](https://eethr.com/start/sneak-peek?hsLang=en)

### [Discovery Session Ninety minutes. A plan you keep, whoever you hire. from $1,900](https://eethr.com/start/discovery-session?hsLang=en)

### [Brand Position Assessment Exactly why your brand is not landing, and what each fix costs. from $2,100](https://eethr.com/start/brand-position-assessment?hsLang=en)

### [Fractional CEnO Assessment The lean, outsourced marketing department that would sell you like a film, scoped and priced. Pricing at launch](https://eethr.com/start/ceno-assessment?hsLang=en)

Free guide

### The Skip Test

Ten questions that show where your content loses people.

[Send it to me](https://eethr.com/download?download_requested=The%20Skip%20Test&hsLang=en)

By email

### The Skip Button

Why brand content gets skipped, and one test to run on your last 90 days.

[Subscribe](https://eethr.com/skip-button?hsLang=en)

The full catalog

### Every service, size and price

One PDF with the whole studio in it.

[Send me the catalog](https://eethr.com/download?download_requested=The%20EETHR%20Catalog&hsLang=en)

From the Flow

## Where the craft shows and the stories get told

Films, series and field notes from the studio, tagged to this service as they go live.

[See the Flow](https://eethr.com/en/flow?hsLang=en)

### [Project Commentary Minute Universe: why each cut lands where it does 6 min watch](https://eethr.com/en/flow/minute-universe?hsLang=en)

### [Flowstate The autopsy: a launch film nobody finished 6 min watch](https://eethr.com/en/flow?hsLang=en)

### [AI.rchives The Constitution, shot by shot 6 min watch](https://eethr.com/en/flow/airchives?hsLang=en)

Human Taste.Machine Scale.

Denver · Amsterdam[YT](https://www.youtube.com/@eethrnet)[IG](https://www.instagram.com/eethrnet)[TT](https://www.tiktok.com/@eethrnet)[f](https://www.facebook.com/eethrnet)[in](https://www.linkedin.com/company/eethr/)[X](https://x.com/eethrnet)[@](https://www.threads.net/@eethrnet)[bs](https://bsky.app/profile/eethrnet.bsky.social)[P](https://www.pinterest.com/eethrnet/)

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