---
title: Fractional Chief Entertainment Officer (CEnO) | EETHR
description: A Hollywood-trained head of marketing leading your team and every EETHR service as one department, for less than one senior hire, from a 90-day diagnostic on.
image: https://eethr.com/hubfs/eethr-site/img/eethr-share-1200x630.png
---

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Leadership & AI · Coming attraction

# A Hollywood-trained entertainment marketing department, without the payroll.

A head of marketing who has spent 30 years making things people choose to watch, leading your team and every EETHR service as one department, for less than one senior hire.

Coming to the EETHR lineup. Save a seat and you are in the room before the lights go down.

[Save my seat](https://eethr.com/notify?get_notified_service=Fractional%20Chief%20Entertainment%20Officer%20%28CEnO%29&hsLang=en)

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How it plays out

## Fractional Chief Entertainment Officer (CEnO)

Most companies your size have no strategic marketing lead. Maybe an assistant runs the social accounts and everyone else chips in. The CEnO fills that chair.

The first 30 days are the 90-day diagnostic and your strategy, ending in a live readout with your leadership team. The strategy is built from your Treatment if you come from a Fractional CEnO Assessment or a Brand Position Assessment, or from the diagnostic itself when you start here. If you come from a Brand Position Assessment, the CEnO builds on its Treatment instead of repeating the research, and that assessment's fee is credited toward the diagnostic.

Then the rhythm begins: sessions with your leadership, a roadmap updated every quarter, and a monthly leadership report that ties your media to revenue and goals, not follower counts.

Where it matters most is direction. Online marketing is moving to vertical video, short cutdowns, series people follow, and media that earns attention instead of interrupting it. The CEnO plans for that, not for the methods that stopped working. Every EETHR service you buy, your own staff and your outside vendors are briefed, reviewed and budgeted by one person who speaks both Hollywood and boardroom, and every EETHR service the CEnO directs is priced at the bundle discount.

The tier sets how far the CEnO is involved, from advisory at Signature to leading your marketing team at Premiere and embedded in your leadership meetings at Marquee, each with its own monthly hours. The tiers are laid out below. The engagement runs month to month after a minimum of three months.

Your department runs the way a studio's does, on accounts, canon and data you own.

Pricing at launch · Ongoing monthly retainer (minimum 3-month commitment)

Quick reference

## Storyboard

Fractional Chief Entertainment Officer (CEnO), step by step

## Highlight reel

- Every decision the CEnO makes is grounded in your brand canon, your standards and your results
- Every EETHR service you buy is directed as one department, not as separate vendors
- Everything runs on accounts, canon and data you own, so nothing leaves if the engagement ends, and you get a documented handover
- Results feed the next quarter's plan, so the strategy learns

## Cutting room floor

- The services themselves: content, production, distribution and analytics: each EETHR service, sold as its own line (at the CEnO rate)
- Dashboards and attribution setup: [Measurement & Analytics](https://eethr.com/services/measurement-analytics?hsLang=en)
- AI for operations outside marketing: [AI Assessment](https://eethr.com/start/ai-assessment?hsLang=en) or [AI Business Consulting](https://eethr.com/services/ai-business-consulting?hsLang=en)
- Hours beyond the tier's monthly cap: the next tier

Yours to keep

## What lands in your hands

- 90-day diagnostic: your marketing read and your strategy set in the first 30 days, with a live readout to your leadership team
- Roadmap: your media and marketing plan, updated every quarter
- Leadership sessions: time with your leadership on strategy, at the tier's rhythm
- One department: every EETHR service you buy directed as one, at the bundle discount
- Vendor oversight: your staff, vendors and outside firms briefed, reviewed and budgeted by one lead
- Monthly leadership report: your media tied to revenue and goals, not follower counts
- Quarterly audit: your media audited and re-scored every quarter
- AI guidance: direction on AI for the marketing function
- Hours: tracked against the tier's monthly cap of 18, 45 or 70
- Private creative canvas: one place for all your feedback
- Ownership: everything runs on accounts, canon and data you own, with a documented handover if the engagement ends

Plan your coverage

## Pricing at launch

Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal.

Tier

**Signature**

Advisory: the 90-day diagnostic at the start, 2 sessions a month, a monthly leadership report and a quarterly audit and re-score, up to 18 hours a month

**Premiere**

Everything in Signature, plus the CEnO leading your marketing team: weekly sessions and direction of your EETHR services, staff and vendors, with the monthly cap raised to 45 hours

**Marquee**

Everything in Premiere, plus the CEnO embedded in your leadership meetings and running the full marketing department, competitive monitoring and a quarterly board-ready report, with the monthly cap raised to 70 hours

The Slate

## How it fits with the rest of the studio

First steps

- [Top Sheetfree→](https://eethr.com/start/top-sheet?hsLang=en)
- [Fractional CEnO Assessmentstarter→](https://eethr.com/start/ceno-assessment?hsLang=en)
- [Discovery Sessionstarter→](https://eethr.com/start/discovery-session?hsLang=en)
- [Brand Position Assessmentstarter→](https://eethr.com/start/brand-position-assessment?hsLang=en)

In these packages

- [Fractional Entertainment Marketing→](https://eethr.com/services/fractional-entertainment-marketing?hsLang=en)

Add-ons

- [First Lookadd-on→](https://eethr.com/services/first-look?hsLang=en)

[More in Leadership & AI](https://eethr.com/services/leadership-ai?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)

Your next move

## A free audition first, then a paid starter

Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire.

Free audition

Paid starters

### [Top Sheet Your marketing department’s real cost, all in, full time against fractional. Free. Free](https://eethr.com/start/top-sheet?hsLang=en)

### [Fractional CEnO Assessment The lean, outsourced marketing department that would sell you like a film, scoped and priced. Pricing at launch](https://eethr.com/start/ceno-assessment?hsLang=en)

### [Discovery Session Ninety minutes. A plan you keep, whoever you hire. from $1,900](https://eethr.com/start/discovery-session?hsLang=en)

### [Brand Position Assessment Exactly why your brand is not landing, and what each fix costs. from $2,100](https://eethr.com/start/brand-position-assessment?hsLang=en)

Free guide

### The Marketing Top Sheet

What a marketing department really costs, all in, against a fractional one.

[Send it to me](https://eethr.com/download?download_requested=The%20Marketing%20Top%20Sheet&hsLang=en)

By email

### The Skip Button

Why brand content gets skipped, and one test to run on your last 90 days.

[Subscribe](https://eethr.com/skip-button?hsLang=en)

The full catalog

### Every service, size and price

One PDF with the whole studio in it.

[Send me the catalog](https://eethr.com/download?download_requested=The%20EETHR%20Catalog&hsLang=en)

From the Flow

## Where the craft shows and the stories get told

Films, series and field notes from the studio, tagged to this service as they go live.

[See the Flow](https://eethr.com/en/flow?hsLang=en)

### [Project Commentary Minute Universe: why each cut lands where it does 6 min watch](https://eethr.com/en/flow/minute-universe?hsLang=en)

### [Flowstate The autopsy: a launch film nobody finished 6 min watch](https://eethr.com/en/flow?hsLang=en)

### [AI.rchives The Constitution, shot by shot 6 min watch](https://eethr.com/en/flow/airchives?hsLang=en)

Human Taste.Machine Scale.

Denver · Amsterdam[YT](https://www.youtube.com/@eethrnet)[IG](https://www.instagram.com/eethrnet)[TT](https://www.tiktok.com/@eethrnet)[f](https://www.facebook.com/eethrnet)[in](https://www.linkedin.com/company/eethr/)[X](https://x.com/eethrnet)[@](https://www.threads.net/@eethrnet)[bs](https://bsky.app/profile/eethrnet.bsky.social)[P](https://www.pinterest.com/eethrnet/)

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