--- title: "Brand Position Assessment: a scored diagnosis | EETHR" description: EETHR's Brand Position Assessment scores your brand, content, audience and three competitors, with your buyers' own words, and ties every finding to a fix. image: https://eethr.com/hubfs/eethr-site/img/eethr-share-1200x630.png --- [Skip to content](https://eethr.com/start/brand-position-assessment#main) Your world ▾ [Enterprises and institutions](https://eethr.com/solutions/enterprises?hsLang=en)[Places and experiences](https://eethr.com/solutions/places?hsLang=en)[Founder-led brands](https://eethr.com/solutions/founders?hsLang=en) Services ▾ [All Services](https://eethr.com/services?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)[Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Creative Content](https://eethr.com/services/creative-content?hsLang=en)[Publishing & Growth](https://eethr.com/services/publishing-growth?hsLang=en)[Leadership & AI](https://eethr.com/services/leadership-ai?hsLang=en) [Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en) Menu [EN](https://eethr.com/start/brand-position-assessment)[NL](https://eethr.com/nl) Follow EETHR [YTYouTube](https://www.youtube.com/@eethrnet)[IGInstagram](https://www.instagram.com/eethrnet)[TTTikTok](https://www.tiktok.com/@eethrnet)[fFacebook](https://www.facebook.com/eethrnet)[inLinkedIn](https://www.linkedin.com/company/eethr/)[XX](https://x.com/eethrnet)[@Threads](https://www.threads.net/@eethrnet)[bsBluesky](https://bsky.app/profile/eethrnet.bsky.social)[PPinterest](https://www.pinterest.com/eethrnet/)[↗Every channel, live](https://eethr.com/proof?hsLang=en)[All links](https://eethr.com/links?hsLang=en) [Start free](https://eethr.com/start?hsLang=en) [Enterprises and institutions](https://eethr.com/solutions/enterprises?hsLang=en)[Places and experiences](https://eethr.com/solutions/places?hsLang=en)[Founder-led brands](https://eethr.com/solutions/founders?hsLang=en) [Services](https://eethr.com/services?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en)[Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Creative Content](https://eethr.com/services/creative-content?hsLang=en)[Publishing & Growth](https://eethr.com/services/publishing-growth?hsLang=en)[Leadership & AI](https://eethr.com/services/leadership-ai?hsLang=en) [Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en)[Start free](https://eethr.com/start?hsLang=en) Story & Strategy · Paid starter # Exactly why your brand is not landing, and what each fix costs. A scored diagnosis of your brand, your content, your audience and your competitors, with what your buyers say in their own words. Every finding comes with its fix, its price and who delivers it, so the report becomes a Treatment instead of a shelf document. [Book your assessment](https://eethr.com/meetings/eethr/brand-position-assessment?hsLang=en) Share Share on LinkedInShare on XShare on FacebookEmail this Copy link How it plays out ## Brand Position Assessment It starts with a 90-minute kickoff, one-on-one with Michael-Ryan, remote and recorded, where you agree your goals, the three competitors and the channels in scope. Then the studio takes your brand apart and shows you what it finds, and all of it comes back to you as one Brand Position Treatment. Yours covers the positioning, content and channels of three of your competitors. Your own messaging, visual consistency and story clarity across your website and every channel you are active on, up to four. What is working in your content, what is stale, what is off brand. Who you reach today versus who you should reach. And what your buyers actually say: the public reviews of your brand and your competitors are mined, so the diagnosis carries their words, not guesses. Each area is scored, and the scores are kept, so they can be measured again later and you can watch the gap close. An AI visibility baseline shows whether answer engines mention your brand today. Then comes the prescription, the heart of the Treatment: a prioritized action plan where each item names the fix, its estimated impact, the EETHR service that delivers it and what that costs, the package that bundles the fixes, plus a list of first moves for the next 30 days. The Treatment stands on its own: take it to anyone, or to your own team, and they can run it. Michael-Ryan reviews every finding, and his recorded walkthrough gives you the reasoning, not just the grades. You also receive a short deck highlighting the Treatment, a view-only link to the session recording and a few short clips of its key moments. It all arrives 7 to 10 business days after the kickoff. It is one version at one fixed price, and if you book the recommended package, or any EETHR service, within 30 days, the full fee is credited toward it. If you go on to work with EETHR, your goals and your strategy start from the Treatment instead of from scratch. from $2,100 · 7-10 business days after the kickoff Quick reference ## Storyboard Brand Position Assessment, step by step ## Highlight reel - Scores that are measured again later, instead of a one-time report - Every finding is tied to a priced fix, so the report turns into a Treatment you can act on - Your buyers' own words, mined from public reviews, sit inside the diagnosis - Go on with EETHR and your goals and strategy start from the Treatment, so no later service starts from scratch - Your facts and claims are recorded once, so nothing made later contradicts them ## Cutting room floor - Carrying out the fixes: the services named in the Treatment - Customer survey, stakeholder interviews and a live leadership readout: [Fractional CEnO](https://eethr.com/services/fractional-ceno?hsLang=en) (the 90-day diagnostic) or [Brand Narrative Strategy](https://eethr.com/services/brand-narrative-strategy?hsLang=en) (customer survey at Premiere, customer interviews at Marquee) - Ongoing tracking and re-scoring: [Measurement & Analytics](https://eethr.com/services/measurement-analytics?hsLang=en) or [Fractional CEnO](https://eethr.com/services/fractional-ceno?hsLang=en) Yours to keep ## Everything arrives together Book any EETHR service within 30 days and the full fee is credited toward it. ### Session A recorded 90-minute session, one-on-one with Michael-Ryan ### Your Brand Position Treatment The first plan, with pricing and next steps, every figure sourced ### The Treatment deck The highlights, ready to share with your team ### The recording A view-only link to the whole session ### Highlight clips A few of your key moments, cut and ready ### The walkthrough Michael-Ryan walks you through the Treatment The Slate ## How it fits with the rest of the studio Free auditions that lead here - [Cold Readfree→](https://eethr.com/start/cold-read?hsLang=en) Where it leads - [Content to ContractStudio Package→](https://eethr.com/services/content-to-contract?hsLang=en) - [360 PresenceStudio Package→](https://eethr.com/services/360-presence?hsLang=en) - [Brand FoundationStudio Package→](https://eethr.com/services/brand-foundation?hsLang=en) - [Fractional Entertainment MarketingStudio Package→](https://eethr.com/services/fractional-entertainment-marketing?hsLang=en) [More in Story & Strategy](https://eethr.com/services/story-strategy?hsLang=en)[Studio Packages](https://eethr.com/services/packages?hsLang=en) Made for[Enterprises and institutions](https://eethr.com/solutions/enterprises?hsLang=en)[Places and experiences](https://eethr.com/solutions/places?hsLang=en)[Founder-led brands](https://eethr.com/solutions/founders?hsLang=en) Your next move ## Book it, or start with a free audition Booked today, it ends in a Treatment you keep whoever you hire. Not ready to pay for a plan yet? The free audition beside it costs nothing and leads here. ### Brand Position Assessment from $2,100 · 7-10 business days after the kickoff [Book your assessment](https://eethr.com/meetings/eethr/brand-position-assessment?hsLang=en) ### [Cold Read The three gaps buyers see in your brand before you do, and what each one costs. Free. Free](https://eethr.com/start/cold-read?hsLang=en) Free guide ### Brand Cinema Report How your brand reads on screen next to the brands your buyers watch. [Send it to me](https://eethr.com/download?download_requested=Brand%20Cinema%20Report&hsLang=en) By email ### The Skip Button Why brand content gets skipped, and one test to run on your last 90 days. [Subscribe](https://eethr.com/skip-button?hsLang=en) The full catalog ### Every service, size and price One PDF with the whole studio in it. [Send me the catalog](https://eethr.com/download?download_requested=The%20EETHR%20Catalog&hsLang=en) From the Flow ## Where the craft shows and the stories get told Films, series and field notes from the studio, tagged to this service as they go live. [See the Flow](https://eethr.com/en/flow?hsLang=en) ### [Project Commentary Minute Universe: why each cut lands where it does 6 min watch](https://eethr.com/en/flow/minute-universe?hsLang=en) ### [Flowstate The autopsy: a launch film nobody finished 6 min watch](https://eethr.com/en/flow?hsLang=en) ### [AI.rchives The Constitution, shot by shot 6 min watch](https://eethr.com/en/flow/airchives?hsLang=en) Human Taste.Machine Scale. Denver · Amsterdam[YT](https://www.youtube.com/@eethrnet)[IG](https://www.instagram.com/eethrnet)[TT](https://www.tiktok.com/@eethrnet)[f](https://www.facebook.com/eethrnet)[in](https://www.linkedin.com/company/eethr/)[X](https://x.com/eethrnet)[@](https://www.threads.net/@eethrnet)[bs](https://bsky.app/profile/eethrnet.bsky.social)[P](https://www.pinterest.com/eethrnet/) [Start free](https://eethr.com/start?hsLang=en) [Enterprises](https://eethr.com/solutions/enterprises?hsLang=en)[Places](https://eethr.com/solutions/places?hsLang=en)[Founders](https://eethr.com/solutions/founders?hsLang=en)[Services](https://eethr.com/services?hsLang=en)[Flow](https://eethr.com/en/flow?hsLang=en)[How it works](https://eethr.com/how?hsLang=en)[About](https://eethr.com/about?hsLang=en)[Michael-Ryan](https://eethr.com/michael-ryan?hsLang=en)[The Skip Button](https://eethr.com/skip-button?hsLang=en)[Vibes](https://eethr.com/vibes?hsLang=en)[Contact](https://eethr.com/contact?hsLang=en) © 2026 EETHR LLC [Government](https://eethr.com/government?hsLang=en)Capability statement for government buyers and contracting officers · UEI H8D1HMEB22M3 · CAGE 25T45 · SAM.gov registered · SBA small business Currency $ US Dollars € Euros £ British Pounds $ Canadian Dollars $ Mexican Pesos [Legal](https://eethr.com/legal?hsLang=en)[Privacy](https://eethr.com/legal#lg-privacy)[Terms](https://eethr.com/legal#lg-terms)[Free offers](https://eethr.com/legal#lg-free-offer-terms)[AI use](https://eethr.com/legal#lg-ai-use)[Cookie settings](https://eethr.com/legal#lg-cookies)[Accessibility](https://eethr.com/legal#lg-accessibility)[Domains](https://eethr.com/legal#lg-domains) ```json { "@context" : "https://schema.org", "@id" : "https://eethr.com/#organization", "@type" : "Organization", "alternateName" : "Experience Media Studios", "areaServed" : [ { "@type" : "Place", "name" : "Worldwide" }, { "@type" : "AdministrativeArea", "name" : "North America" }, { "@type" : "AdministrativeArea", "name" : "Europe" }, { "@type" : "AdministrativeArea", "name" : "Middle East and North Africa" } ], "description" : "EETHR is a brand cinema studio in Denver and Amsterdam, founded by Emmy-nominated filmmaker Michael-Ryan Fletchall. 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