EETHR. Who We Are

EETHR, formerly Experience Media Studios, was established in Abu Dhabi, UAE, in 2009 by founder Michael-Ryan Fletchall. Recognizing the evolving landscape of media, the company was envisioned as a pioneering force, delivering story-driven experiential entertainment to captivate global audiences.

For over fifteen years as Experience Media Studios, the core mission was to develop and produce original content and technology solutions meticulously aligned with the unique needs and budgetary frameworks of our clients and partners. Our unwavering commitment: consistently positive experiences for clients and their audiences.

Now, as EETHR, this foundational legacy evolves, embracing the transformative power of media automation and artificial intelligence. This rebranding reflects our forward-thinking approach and the convergence of studio and independent filmmaking, content creators, and advertising agencies. EETHR stands at the forefront of this evolution, offering a future-ready partner for all who seek to connect through compelling narratives.

Built upon decades of collective experience in Hollywood filmmaking, dynamic media content, technology innovation, and strategic marketing, our team remains deeply committed to exceeding client expectations with exceptional, bespoke solutions. EETHR represents the next chapter in this journey, amplifying our capabilities to meet the demands of a rapidly changing media landscape.