Here’s the fine print.

Privacy Policy

This policy explains what personal information EETHR collects, why, what we do with it and the choices you have. EETHR LLC is a Colorado limited liability company, United States ("EETHR", "we", "us"). We are responsible for the personal information described here.

We work with people in the United States and in Europe. We follow the EU and UK General Data Protection Regulation (GDPR) for everyone who uses this site, wherever they live, and we honor the privacy rights that US state laws give their residents.

Questions or requests: privacy@eethr.com.

What we collect

What you give us. When you fill in a form, book a session, request a free audition, download a guide, subscribe to The Skip Button or write to us, we collect what you send: usually your name, email address, company, role and message, plus anything the form asks for, such as your website, your social channels, the dates of a production or the answers to a short questionnaire.

Material you send for a free audition or a paid starter. For example a document for a Vault Teaser, links to your listings for The Cut, or your answers for a Top Sheet or Tech Scout. Some of this may include personal information about you or your team.

Session recordings. Paid starters include a recorded working session. We record only with your agreement at booking, and we keep the recording for the engagement it belongs to.

Payment details. When you pay for a paid starter, payment is handled by our payment processor. We see that you paid and how much; we do not see or store your full card number.

What your browser tells us. When you visit the site we and our tools collect technical information such as your IP address, browser, device, the pages you view, the page that sent you here and how long you stay. Some of this comes from cookies and similar technologies, explained in our Cookie Policy.

Public business information. Some free auditions look at public information about your organization, such as your website, public listings, reviews and social channels. We research organizations, not private individuals, and we do not collect personal data about private individuals for this purpose.

Why we use it, and on what basis

• To answer you and provide what you asked for (a reply, a free audition, a guide, a session, a Treatment or a service). Basis: taking steps at your request before a contract, performing a contract, or our legitimate interest in answering business inquiries.
• To send The Skip Button and other marketing email you signed up for. Basis: your consent. Every email has a way to leave.
• To follow up after a free audition or a session, in the short series of emails described when you signed up. Basis: your consent or our legitimate interest in following up on a request you made; you can stop it at any time.
• To run, secure and improve the site and our services, including understanding which pages help people. Basis: our legitimate interests; for analytics cookies, your consent where the law requires it.
• To use anonymized findings in our own content, only if you gave that permission when you signed up. Anonymized means no names, places or details that identify you or your business. Basis: your consent, which you can withdraw for future use at any time.
• To keep records the law requires, such as tax and accounting records. Basis: legal obligation.
• To protect our rights and those of others, and to deal with disputes. Basis: our legitimate interests.

How the studio’s system handles your information

EETHR runs on its own production system, which uses automation and AI to do the coordination, research and drafting behind our work. Your information may be processed by that system and by the AI providers it uses, only to deliver what you asked for. Free auditions are produced by this system, and a person reviews a result when one of its checks flags a problem. None of this makes decisions about you that have legal or similarly significant effects. Our AI Use and Disclosure page explains more.

Who we share it with

We do not sell your personal information, and we do not share it with anyone for their own marketing.

We share it only with service providers who help us run the business and process it on our instructions, under contracts that require them to protect it. They fall into these categories:

• customer relationship, email, forms, scheduling and payments
• database and records
• our own automation server
• AI and language model providers
• social media publishing and scheduling
• recording and video production
• website hosting, analytics and security

The current list of providers is available on request at privacy@eethr.com.

We may also share information if the law requires it, to protect people’s safety or our rights, or as part of a sale or reorganization of the business, in which case this policy continues to apply to it.

International transfers

EETHR is based in the United States, and most of our providers are too. If you are in Europe, your information is transferred to the United States. Where the law requires it, we rely on safeguards such as the European Commission’s standard contractual clauses or a provider’s certification under the EU-US Data Privacy Framework.

How long we keep it

We keep personal information only as long as we need it for the purpose it was collected for:

• inquiries and contact records: for as long as we are in touch, then up to three years after our last contact
• free audition material and results: up to two years, unless you become a client
• session recordings: for the engagement, then up to two years
• client and payment records: as long as tax and accounting law requires, usually seven years
• marketing email: until you unsubscribe, after which we keep only what we need to respect that choice

Your rights

Wherever you live, you can ask us to:

• tell you what personal information we hold about you and give you a copy
• correct it
• delete it
• restrict or object to how we use it, including objecting at any time to marketing
• give you your information in a portable format
• withdraw a consent you gave, without affecting what we did before

Write to privacy@eethr.com. We will answer within one month, may ask you to confirm who you are, and will not charge you except where the law allows for requests that are clearly unfounded or excessive.

If you are in Europe, you can also complain to the data protection authority where you live or work. In the Netherlands that is the Autoriteit Persoonsgegevens.

If you live in a US state with a privacy law, you have the rights that law gives you, including the right to know, to correct, to delete and to opt out of sale or targeted advertising. We do not sell personal information. Our site honors Global Privacy Control signals as a request to opt out.

Children

The site is for a general audience, and anyone may browse it. Our forms, offers and services are for adults acting for a business or organization. We do not knowingly collect personal information from anyone under 16. If you believe a child has sent us information, write to privacy@eethr.com and we will delete it.

Security

We protect personal information with reasonable technical and organizational measures, including access controls, encryption in transit and limits on who can see what. No system is perfectly secure, and we will tell you and the authorities about a breach when the law requires it.

Links to other sites

The site links to other sites and platforms, such as our social channels and the places our films are shown. Their own privacy policies apply there.

Changes

We may update this policy. The effective date at the top shows when it last changed. If a change is significant, we will say so on the site or by email.

Contact

EETHR LLC

1500 North Grant Street, #7671, Denver, CO 80203, United States

privacy@eethr.com

Terms of Use

These terms apply to your use of eethr.com and the pages connected to it (the "site"). The site is run by EETHR LLC, a Colorado limited liability company ("EETHR", "we", "us"). By using the site you agree to these terms. If you do not agree, please do not use the site.

The site and our services

The site tells you about EETHR, our work and our services, and lets you get in touch, request a free audition, download a guide, book a session or pay for a paid starter.

Services themselves are governed by the agreement for them: the booking and payment terms for a paid starter, the proposal or Treatment you approve, and any statement of work or master services agreement we sign together. If those terms differ from these, those terms govern the service.

Free auditions and free guides are also covered by our Free Offer and Download Terms.

Prices and descriptions

We describe our services and prices as accurately as we can. Prices shown as "from" are starting points, and the price for your work is the one in your proposal, booking or agreement. We may change services, prices and offers at any time, but a change does not affect anything you have already booked or agreed.

Using the site

You may use the site for your own information and to deal with us. Please do not:

• break the law, or infringe anyone’s rights, through the site
• try to get into parts of the site or our systems you are not meant to reach, or interfere with how the site works
• copy, scrape or harvest the site or its content in bulk, by automated means or otherwise
• use the site’s content to train, fine-tune or evaluate AI models without our written permission
• send us anything unlawful, harmful, misleading or that you do not have the right to share
• pretend to be someone else, or send solicitations or spam through our forms

We may limit or block access to anyone who breaks these terms.

Our content

The site and its content, including text, design, the EETHR name and marks, the E. mark, motion graphics, icons, sound, images and video made by us, belong to EETHR LLC or to those who license them to us, and are protected by copyright and trademark law. You may view and share links to the site. You may not copy, adapt, republish or sell our content without our written permission.

Credits, titles and other people’s marks

The site lists film, television, live, commercial and music video productions that Michael-Ryan Fletchall worked on, as a record of his professional history. The titles, posters, stills, logos and other material relating to those productions belong to their owners. Listing a production describes his role on it. It does not mean the owners of that production endorse EETHR or that EETHR owns or produced it, unless we say so.

Other names and logos on the site belong to their owners and are used only to identify them.

What you send us

When you send us material, for example through a form or for a free audition, you confirm that you have the right to share it. You keep ownership of it. You give us permission to use it only as needed to respond to you and to deliver what you asked for, and, if you agreed when you signed up, to create anonymized content as described in our Privacy Policy.

If you send us ideas or suggestions about the site or our services, we may use them freely without owing you anything.

Links to other sites

The site links to sites and platforms we do not control, such as social channels and booking or payment pages run by our providers. We are not responsible for their content or terms.

No guarantees

We work hard to keep the site accurate, available and secure, but we provide it "as is" and "as available". To the extent the law allows, we make no promises that it will be uninterrupted, error free or suitable for a particular purpose. Information on the site, including guides, estimates and free audition results, is general information and not legal, financial, tax or other professional advice.

Limits on our liability

To the extent the law allows, EETHR is not liable for any indirect, incidental, special or consequential loss, or for lost profits, revenue, data or goodwill, arising from your use of the site. Our total liability to you for any claim about the site is limited to one hundred US dollars. Nothing in these terms limits liability that cannot be limited by law, and these limits do not apply to services, which are governed by their own agreements.

Your responsibility

If you break these terms or the law through your use of the site, you agree to cover the reasonable costs and losses this causes us, including reasonable legal fees, to the extent the law allows.

Law and courts

These terms are governed by the laws of the State of Colorado, United States, without regard to its conflict of laws rules. Any dispute about the site will be decided by the state courts of Colorado or the federal courts for the District of Colorado, and you and we agree to their jurisdiction. If you are a consumer in Europe or elsewhere, you keep any protection that the mandatory law of the country you live in gives you.

Changes

We may update these terms. The effective date at the top shows when they last changed. Using the site after a change means you accept the updated terms.

General

If any part of these terms cannot be enforced, the rest still applies. If we do not enforce a term right away, we can still enforce it later. These terms, with the policies they mention, are the whole agreement between you and us about the site.

Contact

EETHR LLC

1500 North Grant Street, #7671, Denver, CO 80203, United States

Through the Contact page, or privacy@eethr.com for privacy questions.

Free Offer and Download Terms

These terms apply to EETHR’s free auditions and free guides. They add to our Terms of Use and Privacy Policy.

Free auditions

A free audition is a short piece of real work, made for your business at no cost, so you can see how the studio thinks before you buy anything. The current free auditions are Cold Read, Sneak Peek, Vault Teaser, Top Sheet, The Cut and Tech Scout. We may add, change or end free auditions at any time.

Who can request one. Free auditions are for businesses and organizations. One of each free audition per business in any twelve months. Some free auditions take real research or production time, so we offer them to a limited number of qualified businesses each month and may decline or delay a request.

What you send us. You confirm that you have the right to share anything you send, such as a document, links or answers to a questionnaire, and that it does not include anything confidential you are not allowed to share. Please do not send personal information about private individuals unless it is needed.

How it is made. Free auditions are produced by the studio’s production system, which uses automation and AI. A person reviews a result when one of the system’s checks flags a problem. Delivery times on the site are estimates.

What you get. You keep the result and can act on it with anyone. You may share it inside your business. A Vault Teaser includes a vertical version with a short EETHR end card that you may post on your own channels.

What it is and is not. Results are the studio’s informed view and estimates, based on what you send and on public information. Figures such as booking-site commissions, costs or likely returns are estimates, not guarantees, and nothing in a free audition is legal, financial or tax advice.

No obligation. A free audition does not commit you to anything. If you later book a paid starter, its own terms apply.

Anonymized use. If you gave permission when you signed up, we may use anonymized findings in EETHR’s own content, with no names, places or details that identify your business. For a Vault Teaser, a separate showcase permission lets us feature the finished teaser on EETHR’s channels, with credit to you. You can withdraw either permission for future use at any time by writing to privacy@eethr.com.

Free guides

Our free guides are for your own business use. You may use them inside your organization and share them with your team. You may not sell them, republish them or present them as your own. They remain the property of EETHR LLC.

Email that comes with a free offer

When you request a free audition or a guide, we send it by email and may follow up with a short series of related emails, as described where you signed up. You can stop them at any time with the link in any email. Joining The Skip Button is separate and only happens if you choose it.

Changes

We may change these terms or any free offer. The version on the site when you make a request applies to that request.

Contact

Through the Contact page, or privacy@eethr.com for anything about your information.

AI Use and Disclosure

EETHR is a brand cinema studio that runs on its own production system. We use AI openly, and this page explains how.

How we use AI

The machine carries the busywork: scheduling, routing, research, first drafts, versions and delivery. People make the creative calls: the story, the look, the cut, the performance and the light, and you make the taste calls that are yours to make. Every creative piece that goes out under EETHR’s name is approved by a person. The one exception is a free audition, explained below.

How we label it

On EETHR’s own channels we label AI use, and a platform’s own AI label is added wherever the platform offers one.

• When AI helped make a piece: "Made with AI assistance. The machine carried the weight, and our taste made every call."
• When a piece was made wholly with AI: "Fully AI-generated. Nothing here was filmed, and the direction, the judgment and the final cut were ours."

The label goes in the caption or description, and in the credits or end card when a video has them.

Some things on this site are made with AI and always say so: the daily vibe is written by EETHRnet, our production system, and approved by a person; and narration in the EETHRnet voice is a synthetic voice.

Real people

We create a synthetic voice or likeness of a real person only with that person’s permission. Michael-Ryan has given his for EETHR’s own work. Anything that features a real person in a way they did not agree to, we do not make.

Free auditions

Free auditions are produced by the production system, using automation and AI, and a person reviews a result when one of the system’s checks flags a problem. They give you the studio’s view and estimates; they do not make decisions about you.

Client work

For client work, the client’s own AI settings govern the deliverable: whether AI-generated media may be used, whether a synthetic likeness may be used, how AI use is disclosed, and whether the client’s material may ever be used to train a model. These are agreed in writing before work begins.

Your material

What you send us is used to deliver your work. We use AI providers’ business services, which under their terms do not use what we send to train their models. We do not use one client’s material to make another client’s work.

Accuracy

AI can be wrong. That is why a person checks the creative work and why free audition results are labeled as estimates and views.

Questions

Through the Contact page, or privacy@eethr.com for anything about your information.

Cookie Policy

This page explains how eethr.com uses cookies and similar technologies, and how you can control them.

What cookies are

Cookies are small files a website stores in your browser. Similar technologies, such as your browser’s local storage, work the same way. Some are needed for the site to work; others help us understand how the site is used.

The kinds we use

Strictly necessary. These keep the site working and secure and remember your cookie choices. They are always on.

Preferences. These remember choices you make on the site, such as your language and whether the site’s sound is on or off. They stay in your browser.

Analytics. These tell us which pages people visit and how they move through the site, so we can improve it. They come from our website and marketing platform and from Google Analytics. Where the law requires it, they run only after you agree.

Marketing. These measure how our campaigns perform and may let us show our ads on other platforms. They run only after you agree.

The current list of cookies, with their names, providers and how long they last, is in Cookie settings, linked at the bottom of every page.

Your choices

When you first visit, a banner lets you accept or reject the cookies that are not strictly necessary. Visitors in Europe see them off until they choose. You can change your mind at any time in Cookie settings. The site also honors Global Privacy Control signals as a choice to turn off marketing cookies.

You can also block or delete cookies in your browser settings. If you block strictly necessary cookies, parts of the site may not work.

Changes

We may update this policy as the site changes. The effective date at the top shows when it last changed.

Contact

privacy@eethr.com

Cookie settings

Accessibility Statement

We want everyone to be able to use eethr.com.

Our standard

We design and build the site to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA. That includes:

• text and controls with enough contrast on every background
• a visible focus outline, gold on dark backgrounds and teal on light ones, and full use of the site by keyboard
• motion that calms down when your device asks for reduced motion
• sound that starts only after you interact with the page, with a speaker button in the header to turn it off, and a site that remembers your choice
• captions on our videos, and text alternatives for meaningful images
• plain language and a consistent layout from page to page

Known limits

• Some parts of the site come from other providers, such as booking, payment and some forms, and we cannot fully control how accessible they are.
• Some older Flow posts may not yet meet the standard; we are updating them.
• Dutch versions of some pages may follow the English versions.

Tell us

If something on the site does not work for you, or you need information in another format, tell us through the Contact page (choose "Something else") or at privacy@eethr.com. We aim to reply within five business days.

We review the site regularly and will update this statement as it improves.

Domains

EETHR LLC holds a small portfolio of domain names as intellectual property. Some are not in active use and may be available under the right terms. To ask about one, write to us through the Contact page (choose "Something else") and include the domain name and how you plan to use it.