Year: 2007
Role: Producer
Studio or network: American Eagle Outfitters, MTV
Type: Series
Links: Watch on YouTube
It's a Mall World is an original short comedy series made exclusively for American Eagle Outfitters in 2007. Across 13 episodes it follows two record store employees, an "object of perfection" greeter at the American Eagle store across the way, a slightly psychotic girl who works in a lingerie shop and a bad-boy poseur from the mall juice bar. The cast is Sam Huntington, Dianna Agron, Amanda Loncar, Deon Richmond and Eddie Hargitay.
Adam Green wrote the series and Milo Ventimiglia directed it. Michael-Ryan Fletchall produced it with Russ Cundiff. Producing an episodic comedy means keeping a writer, a director and a cast moving through many small stories on one schedule, so that every chapter arrives finished and the whole run feels like a single piece of work.
This credit belongs to the above the line side of Michael-Ryan's career, alongside The Forger, Two-Eleven, Intelligence and Brooks McBeth: This Ain't Shakespeare. It shares a year, a client and several collaborators with Winter Tales. Both are scripted entertainment commissioned by a clothing company, which is close to the brand cinema EETHR makes now.
Above the Line