Our Services
What We Build
EETHR is an AI-powered media agency based in Colorado and Amsterdam, founded by Emmy-nominated filmmaker Michael-Ryan Fletchall. We provide strategic consulting, cinematic media production, brand marketing, and AI business transformation services to three types of clients: enterprise leaders who need their content to earn attention, hospitality brands seeking direct booking independence, and founder-led companies whose story is their competitive advantage.
Your brand doesn't need more content. It needs a better story.
We embed as your strategic media leadership - diagnosing narrative gaps, designing content ecosystems, and directing every piece of media your company produces toward a single compelling story. Whether that's a 90-minute Discovery Session or an ongoing Fractional CEnO retainer, the goal is the same: make your audience lean in instead of scroll past.
Key services: Fractional Chief Entertainment Officer, Discovery Sessions, Target Market Autopsy, AI Business Consulting, AI Workflow Implementation, Measurement & Analytics
Who this is for: CMOs and VPs of Marketing at companies spending $50K+ annually on content that underperforms. Founders who know their brand story is their competitive advantage but can't articulate it. Business leaders exploring AI but unsure where to start.
Hollywood craft. AI speed. Your story.
Every production runs through EETHER's AI-powered workflow that handles pre-visualization, storyboarding, editing, global dubbing, and multi-platform distribution. You get cinematic production values without the traditional bloat. One shoot becomes 50+ platform-specific assets. Delivery timelines drop by 40%. The old "good, fast, cheap — pick two" rule doesn't apply here.
Key services: Branded Entertainment, Episodic Vertical Series, Intelligent Production, Location Cinematography, AiVOD Media, Content Repurposing Engine
Who this is for: Brands ready to invest in production that earns attention instead of buying it. Hospitality properties that need their spaces to look and feel like a cinematic experience. Companies sitting on archives, reports, and legacy content that nobody watches - yet.
Stop selling. Start storytelling.
We design narrative ecosystems where every piece of content serves the story and every touchpoint moves your audience closer to action. From building your brand identity from the ground up to engineering a direct booking strategy that frees you from OTA dependency, the through-line is the same: make your audience feel something, and they'll remember your name.
Key services: Brand Narrative Strategy, Brand Identity System, Direct Booking Strategy, Social Media Content Retainer, Automated Distribution via EETHERnet
Who this is for: Hospitality brands and luxury destinations losing bookings to Airbnb algorithms. Founder-led companies whose visual identity doesn't match the quality of what they actually do. Any brand producing content without a unifying narrative strategy - and wondering why none of it sticks.
The same AI that powers our agency can transform your business.
We didn't just adopt AI tools — we built an entire agency on AI infrastructure. 15 intelligent agents. Automated intelligence gathering. Production workflows that would require a team of 30 at a traditional agency. And we learned something in the process: the same automation principles that make our media production faster and cheaper can be applied to any business operation. We consult on the strategy and build the systems.
Key services: AI Business Consulting, AI Workflow Implementation, AiVOD Media Transformation
Who this is for: Business leaders who know AI matters but don't trust the consultants who've never built anything themselves. Companies with manual workflows eating up time and budget that should be spent on growth. Organizations that want to see AI implemented by someone who runs their own company on it every day - not someone who read a book about it.
Next Steps
Not sure which service you need?
Start with a free Brand Autopsy - 15 minutes of strategic insight that identifies the gap between where your brand is and where it should be.