Publishing & Growth · Coming attraction
One film. A month of content that stands alone.
One long piece becomes 10 to 15 new ones that each make sense on their own, written in your voice for each platform and published for you, with blog and email versions included.
Coming to the EETHR lineup. Save a seat and you are in the room before the lights go down.
How it plays out
Content Repurposing Engine
The work starts with a strategy for what each source should become, built from your Treatment if you come from a paid starter, or from the assessment the studio does at the start of the engagement. Then you send one long piece: a brand film, a podcast episode, a webinar, a talk.
Within 5 business days you get 10 to 15 pieces cut from it: short clips, cover frames, audiograms and quote graphics, each one checked to make sense on its own, not chopped from the middle. You also get a blog post and an email piece from the same source, and copy for each platform in your voice. Everything is published to your connected channels or handed to you ready to upload.
The tier sets who touches each piece and how fast it comes back, from designer-picked thumbnails and an editor's pass at Premiere to every clip cut by an editor and Michael-Ryan on the moment picks at Marquee. The scope sets how many sources you send each month. Where the source supports it, a long-form edit can be added to any source, at any tier. The tiers and the scope options are laid out below.
Your sources live in a searchable library, so the best moments are found by what was said, not by scrubbing through an hour of video. Evergreen pieces wait in a queue, so your channels stay alive between new sources.
Pricing at launch · 5-7 business days per asset / ongoing weekly on retainer
Quick reference
Storyboard
Highlight reel
- Clips are cut to stand alone, in your voice, checked against your standards
- Your library is searchable by what was said and shown, so nothing is lost
- Evergreen pieces go into a queue that keeps your channels alive between new sources
- Nothing publishes with unlicensed music or a missing disclosure
- Top-performing pieces become ads with the hook moved up, checked against ad policy
Cutting room floor
- Making the original long-form piece: Intelligent Production
- Original social content: Social Content Retainer
- Translation, packaging and the distribution layer: Automated Distribution
Yours to keep
What lands in your hands
- 10 to 15 pieces per source: short clips, cover frames, audiograms and quote graphics, each one standing on its own
- Blog post and email piece: one of each per source
- Platform copy: written in your voice for each platform
- Publishing: to your connected channels, or handed to you ready to upload
- Editor's pass (Premiere and Marquee): designer-picked thumbnails and an editor's pass on every piece
- Podcast audio and newsletter (Marquee): an audio version of every source and a monthly newsletter
- Private creative canvas: one place for all your feedback
Plan your coverage
Pricing at launch
Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal.
Tier
10 to 15 standalone pieces per source, a blog post and an email piece, copy for each platform and basic publishing, within 5 business days
Everything in Signature, plus designer-picked thumbnails and an editor's pass on every reframe, within 4 business days
Everything in Premiere, plus a podcast audio version of every source, a monthly newsletter, every clip cut by an editor and Michael-Ryan on the moment picks, within 3 business days
Scope
The scope sets how many sources you send each month, at whatever tier you chose above.
One source, one month, no minimum term, to try it
Two long pieces a month, each becoming 10 to 15 pieces
Four long pieces a month, each becoming 10 to 15 pieces
Eight long pieces a month, each becoming 10 to 15 pieces
The Slate
How it fits with the rest of the studio
First steps
In these packages
Your next move
A free audition first, then a paid starter
Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire.
By email
The Skip Button
Why brand content gets skipped, and one test to run on your last 90 days.
SubscribeThe full catalog
Every service, size and price
One PDF with the whole studio in it.
Send me the catalogFrom the Flow
Where the craft shows and the stories get told
Films, series and field notes from the studio, tagged to this service as they go live.