Publishing & Growth · Studio Package · Coming attraction
Content that turns into conversations, and conversations into contracts.
The content, the numbers and the warm opportunities come from one brand canon, so every first move has a piece of your content worth sending and every result shows which audiences answer.
Coming to the EETHR lineup. Save a seat and you are in the room before the lights go down.
How it plays out
Content to Contract
Includes the Social Content Retainer, Measurement & Analytics and First Look. It starts with one strategy for all three, built from your Treatment if you come from a paid starter, or from the assessment the studio does at the start of the engagement.
Then the rhythm. Thursday, next week's ideas arrive together in one message, Tuesday the timely ones are refreshed, and the finished posts come back in one more message, so two quick approvals a week is all it asks of you. The results are measured, and each month you get one report and one call, with next month's plan already shaped by the numbers.
Every week First Look sends the organizations showing signs they are ready to buy to your own channel, each with why now, a suggested first move and, at Marquee, the piece of your content to open with, every one checked by an analyst against its source. Tell the studio which ones you pursue, and both the opportunity list and the content learn what turns into business. First Look comes at the Light size, and a larger size can be added with the same tier discount.
Because the three services are bundled, every monthly line is discounted, and the discount grows with the tier. The tiers and the scope options are laid out below.
Pricing at launch
Quick reference
Storyboard
Highlight reel
- One brand canon runs the content, the measurement and the opportunity list
- Every opportunity arrives with the piece of your content to open with
- Results show which audiences answer, and the watch list learns from it
- Organizations and moments only, never private individuals
- You own every account
Yours to keep
What lands in your hands
- Channel setup: your channels connected for publishing, with bios and images from your brand
- Weekly rhythm: next week's ideas every Thursday and the finished posts after, each approved in one message, with the timely ones refreshed on Tuesday
- Posts: written and designed in your voice for each platform, with Stories at Premiere and Marquee, and short videos from your clips, 2, 4 or 8 a month by scope
- Community: replies to comments at every tier, and to direct messages at Marquee
- Send in your own words in your channel and get them back polished in your voice
- OpenSignal: at Marquee, evergreen posts that go out on their own once your taste is learned
- Live dashboard: your performance against your goals, set up within a week, covering every live post including the ones you publish yourself
- Deeper numbers: tracked links, conversion attribution and competitor benchmarks (3 at Premiere, 5 at Marquee); a quarterly board-ready report and a report on whether AI assistants name your brand at Marquee
- Monthly report and call: what worked and what happens next, with next month's plan shaped by the numbers
- Watch list: the organizations, shows, events and moments that matter to your brand, built from your personas and canon, set up within 2 weeks
- Weekly opportunities: who is warm, why now and a suggested first move, in your own channel, each checked by an analyst against its source, with the piece of your content to open with at Marquee
- Your verdicts: pursue or pass, and the list learns what turns into business
- Monthly recap: what was found and what turned into conversations
- First Look by tier: checks twice a week, a talk track on every opportunity and hand-off into your CRM at Premiere; checks every business day, same-day alerts and Michael-Ryan's weekly review at Marquee
- First Look after: kept for up to 12 months if the rest of the package ends
- Private creative canvas: one place for all your feedback
- Ownership: every account is yours
Plan your coverage
Pricing at launch
Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal.
Tier
Social Content Retainer, Measurement & Analytics and First Look at the Light size, at Signature: next week's posts approved in one message, a monthly review call, and a weekly list of warm opportunities, with 10% off every monthly line
Everything in Signature, plus Stories and comment replies within 12 hours, tracked links with conversion attribution, and First Look checks twice a week with hand-off into your CRM, with 15% off every monthly line
Everything in Premiere, plus OpenSignal, so evergreen posts go out on their own; First Look checks every business day with same-day alerts and Michael-Ryan's weekly review; and a quarterly board-ready report, with 20% off every monthly line
Scope
The size scales the social side at whatever tier you chose above; First Look stays at its Light size unless you add more.
A focused start: daily posts on your core channels, a few short videos a month, up to 50 organizations watched, and a monthly report.
A steady pipeline: posts most days across 5 channels, a short video a week, the same 50 organizations watched, and a monthly report.
The whole pipeline: posts every day on all your channels, two short videos a week, up to 50 organizations watched, and a monthly report.
The Slate
How it fits with the rest of the studio
Your next move
A free audition first, then a paid starter
Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire.
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The Skip Button
Why brand content gets skipped, and one test to run on your last 90 days.
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Where the craft shows and the stories get told
Films, series and field notes from the studio, tagged to this service as they go live.