Story & Strategy
A campaign people watch, that search engines and AI can find.
A time-bound campaign built as engaging first, with a plan to be found three ways: by search engines, by answer engines, and by the AI assistants people now ask instead of searching.
How it plays out
Marketing Campaign Strategy
A campaign is a story with a start and an end. It starts with a strategy for the campaign, built from your Treatment if you came through a Discovery Session or a Brand Position Assessment, or from the assessment the studio does at the start of the engagement.
From the strategy come the creative concept, the channel plan and the calendar, and the briefs that production works from. The order is deliberate: engage by entertaining first, educate second, promote last, because that is the order people allow.
Then the plan for how it gets found. Search engines, where people type into a box and get a list. Answer engines, the boxes that answer the question directly, with no click. AI engines, the assistants people ask for a recommendation. Each one needs your facts written in a form it can read and repeat. Every tier includes the plan for all three. From Premiere, the studio also delivers the complete version: the answer-ready copy, the structured markup and the transcript pages themselves.
You get a measurement framework with goals set before launch, platform-specific tactics and a launch checklist. The tier sets how far the plan for being found goes, from the plan itself at Signature, to the complete version with answer-ready copy, structured markup and transcript pages at Premiere, to a full audit and 90 days of AI visibility tracking at Marquee, and the scope sets how many campaigns, markets and channels it covers. The tiers and the scope options are laid out below, and the plan takes two to three weeks.
Your goals are tracked from day one, and the briefs are written from your brand canon, so the campaign is made the way it was planned.
from $10,500 · 2-3 weeks
Quick reference
Storyboard
Highlight reel
- Briefs written from your brand canon, ready for production, so the plan gets made
- Your goals are set before launch and tracked from day one
- Timely ideas grounded in what is working in your industry right now
- Your facts and disclosure rules are checked on every piece
Cutting room floor
- Making the assets: Intelligent Production or Microseries Development or Content Repurposing Engine
- Posting and ongoing distribution: Social Content Retainer or Automated Distribution
- Running paid ads: Paid Social Management (add-on)
- Ongoing tracking: Measurement & Analytics
Yours to keep
What lands in your hands
- Campaign strategy and creative concept: the story of the campaign, entertainment first
- Channel plan and calendar: where and when the campaign runs
- Measurement framework: goals set before launch, so tracking starts on day one
- Creative briefs: written from your brand canon, ready for production
- Platform-specific tactics: how the campaign plays on each platform
- Search plan (SEO): so search engines rank the campaign
- Answer engine plan (AEO): so voice and answer boxes quote the brand
- AI engine plan (GEO): so AI assistants cite the brand
- Audit and AI visibility tracking (Marquee): a full search, answer-engine and AI-engine audit and 90 days of tracking
- Launch checklist: everything ready before the campaign goes live
- Private creative canvas: one place for all your feedback
Plan your coverage
From $10,500
Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal.
Tier
The campaign plan: strategy and creative concept, channel plan and calendar, a measurement framework with goals set before launch, creative briefs, platform-specific tactics, a launch checklist, and the plan for being found by search engines, answer engines and AI assistants
Everything in Signature, plus the complete version of the plan for being found: the answer-ready copy, structured markup and transcript pages
Everything in Premiere, plus a full search, answer-engine and AI-engine audit and 90 days of AI visibility tracking
Scope
The scope sets how many campaigns, markets and channels the plan covers, at whatever tier you chose above.
One campaign in one market on up to 3 core channels
One campaign on every active channel, up to 8
Up to two campaigns in sequence, or one campaign in two markets or languages, on up to 8 channels
The Slate
How it fits with the rest of the studio
Your next move
A free audition first, then a paid starter
Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire.
Free guide
Brand Cinema Report
How your brand reads on screen next to the brands your buyers watch.
Send it to meBy email
The Skip Button
Why brand content gets skipped, and one test to run on your last 90 days.
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One PDF with the whole studio in it.
Send me the catalogFrom the Flow
Where the craft shows and the stories get told
Films, series and field notes from the studio, tagged to this service as they go live.