Creative Content · Add-on · Coming attraction

Let your audience step inside the story.

A live, immersive experience built from your own media, a series, a film, a podcast or a campaign, where your customers engage with the story in person, make moments worth sharing and leave with media of their own, so the experience promotes the next season or the next release and a new cycle of media begins.

Coming to the EETHR lineup. Save a seat and you are in the room before the lights go down.

How it plays out

Experiential Architecture

Sold only with Microseries Development, Intelligent Production, Brand Narrative Strategy or Location & Property Cinematography, because the experience is built from the story those services create. Digital reaches people. Analog moves them. This service closes the loop between the two.

The work starts with a strategy for the experience, built from the series, film, podcast or campaign it is added to and from your Treatment if you come from a paid starter, or from the assessment the studio does at the start of the engagement. Then the studio designs the live experience: the story world, the space, the guest journey, and the moments built to be photographed and filmed by the guests themselves. For your audience it is the story made physical: an engaging, immersive experience they talk about, with moments worth sharing on social. Guests arrive already knowing the story and leave with their own media, shareable content you did not have to make. They share it on their own channels, linking back to you, and with their consent you reshare it and engage with it, so together with what happened on the floor it promotes the next season or the next release, and a new cycle of media begins.

You get the concept and narrative design, the spatial and guest journey design, the guest-media plan, specifications a fabricator can build from, and oversight through the first live run, so the design you shaped is what gets built. The design fee covers the design; the build budget is separate and itemized. From design to first live run takes 6 to 12 weeks, depending on scope and venue.

The tier sets how far the studio goes, from live characters, immersive sound and light and vendor bids at Premiere to a soft-open rehearsal, Michael-Ryan on site for the opening and a retrospective that plans the promotion of the next season or release at Marquee. The scope sets the size of the experience, from an intimate one-day event to a flagship venue built to run season after season. The tiers and the scope options are laid out below.

Any media you make can become an experience: a series, a film, a podcast or a campaign. The media and the experience come from the same brand canon, so the story does not drift between the screen and the room.

from $26,000 · 6 to 12 weeks, depending on scope and venue

Quick reference

Storyboard

Experiential Architecture, step by step

Highlight reel

  • One partner from story to first live run, so the creative intent survives fabrication
  • An engaging, immersive experience your audience talks about, with moments built to be shared on social
  • Guests' own media, shared with their consent, promotes the next season or the next release
  • Media and experience are built from the same brand canon, so the story holds
  • Success measures are agreed before anything is built

Cutting room floor

Yours to keep

What lands in your hands

  • Experience audit: a report with prioritized opportunities
  • Story-world bible and experience design: the concept and narrative design of the experience
  • Space design brief and mood deck: how the space looks and feels
  • Guest journey, run-of-show and staff playbook: how guests move through it and how it runs
  • A launched experience: with documented operating procedures
  • Guest-media plan: how guests make and share their own media on their channels, linking back to you, so you can reshare it and build engagement around it
  • Private creative canvas: one place for all your feedback

Plan your coverage

From $26,000

Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal.

Tier

Signature

Concept and narrative design from the media it is added to, the guest journey and the moments built to be filmed, a space plan, fabrication-ready specifications, an itemized build budget, safety and run-of-show plans, the guest-media plan and oversight through the first live run

Premiere

Everything in Signature, plus guest and stakeholder interviews, live characters from your story, immersive sound and light design, vendor bids run and leveled by the studio, and an on-site install walk

Marquee

Everything in Premiere, plus a soft-open rehearsal, Michael-Ryan on site for the opening, and a retrospective that turns the guest media and what happened on the floor into the promotion of the next season or the next release

Scope

The scope sets the size of the experience, at whatever tier you chose above; the build budget is separate and itemized.

Light

An intimate one-day experience in one venue: 1 zone, up to 250 guests a day

Standard

A multi-day experience with several zones: up to 5 run days, up to 4 zones, 250 to 750 guests a day

Full

A flagship or recurring venue built to run season after season: up to 30 run days, up to 8 zones, 750 or more guests a day

Your next move

A free audition first, then a paid starter

Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire.

Free guide

The Vault Inventory

Find the media already hiding in your manuals, decks and archives.

Send it to me

By email

The Skip Button

Why brand content gets skipped, and one test to run on your last 90 days.

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The full catalog

Every service, size and price

One PDF with the whole studio in it.

Send me the catalog

From the Flow

Where the craft shows and the stories get told

Films, series and field notes from the studio, tagged to this service as they go live.

See the Flow