Put money behind what already works.

Sold only with the Social Content Retainer, Intelligent Production or a marketing campaign strategy, because the ads come from the media those services make. Here is the logic. Some posts earn attention on their own. Those are the ones worth paying for.

The work starts with a strategy for the ads, built from your Treatment if you come from a paid starter, or from the assessment the studio does at the start of the engagement. Then a one-time setup: your ad accounts set up or audited, in your name. From there you get an audience and budget plan, campaigns built from your best-performing organic content and kept tuned on your tier's cadence, and every month a report: spend, results and cost per result, measured against your goals.

Sometimes a post that was already working takes off when it is given reach. That is never promised, but the money goes where it has the best chance.

The tier sets how often the campaigns are tuned, from weekly at Signature to every business day at Marquee, and the scope sets how many platforms the ads run on and how much ad spend is managed. The tiers and the scope options are laid out below. Ad spend is paid by you directly to the platforms.