Story & Strategy · Add-on · Coming attraction

The one address where your whole story comes together.

A website written from your brand canon and built on your identity, on a platform you own, as part of your brand engagement, so the site says what every other channel says.

Coming to the EETHR lineup. Save a seat and you are in the room before the lights go down.

How it plays out

Website Build

Sold only with Brand Narrative Strategy, Brand Identity System or Direct Booking Strategy, because a website built before the story exists is a brochure. The site is built from the strategy of the engagement it belongs to, so it starts from a story that already exists.

The site map and page plan come from your narrative. The design comes from your identity system. The copy is written from your brand canon, and your brand film and imagery are placed where they do the most work.

The basics of being found by search engines and AI assistants are built in. Where you need it, a booking engine or forms are connected. It launches on a platform you own, and you are trained to edit it yourself. Hosting, domain and platform fees stay in your name.

The tier sets how the site is built, from EETHR's own house template adapted to your identity at Signature, through a custom homepage and custom page templates at Premiere, to custom design for the key pages with film integrated throughout at Marquee, and the scope sets how many pages it has. The tiers and the scope options are laid out below.

The copy is checked against your facts and standards, so the site never contradicts what you say elsewhere.

from $19,500

Quick reference

Storyboard

Website Build, step by step

Highlight reel

  • Written from your brand canon, so the site says what every other channel says
  • Built on a platform you own, with no lock-in
  • Facts and disclosures checked on every page

Cutting room floor

  • Sold on its own (add-on only)
  • Hosting, domain and platform fees (stay in your name)
  • Ongoing content: Social Content Retainer
  • Ongoing changes after launch (quoted separately)

Yours to keep

What lands in your hands

  • Site map and page plan: from your brand narrative
  • Design: on your brand identity system
  • Copy for every page: written from your brand canon, for the size you chose
  • Brand film and imagery: placed where they do the most work
  • Search and AI basics: the basics of being found by search engines and AI assistants
  • Booking engine or forms: connected where you need them
  • Launch: on a platform you own
  • Training: so you can edit the site yourself
  • Private creative canvas: one place for all your feedback

Plan your coverage

From $19,500

Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal.

Tier

Signature

EETHR's house template adapted to your identity, with the copy written from your brand canon

Premiere

Everything in Signature, plus a custom homepage and custom page templates designed on your identity, with booking or forms connected

Marquee

Everything in Premiere, plus custom design for the key pages, film integrated throughout, the site in a second language and the AI-engine entity package

Scope

The scope sets how many pages the site has, at whatever tier you chose above.

Light

Up to 10 pages

Standard

Up to 25 pages

Full

50 pages and more (above 50 quoted)

Your next move

A free audition first, then a paid starter

Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire.

Free guide

Brand Cinema Report

How your brand reads on screen next to the brands your buyers watch.

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By email

The Skip Button

Why brand content gets skipped, and one test to run on your last 90 days.

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The full catalog

Every service, size and price

One PDF with the whole studio in it.

Send me the catalog

From the Flow

Where the craft shows and the stories get told

Films, series and field notes from the studio, tagged to this service as they go live.

See the Flow