Story & Strategy · Coming attraction
A look that feels right today and still does for decades.
A visual and verbal identity designed by a creative who understands how design makes people feel, so your brand looks the way it sounds, connects on sight, and does not need a redesign every few years.
Coming to the EETHR lineup. Save a seat and you are in the room before the lights go down.
How it plays out
Brand Identity System
Your look starts with a strategy, built from your Treatment if you come from a paid starter, or from the assessment the studio does when the engagement begins. Then you see 2 to 3 identity directions, choose one, and shape it through 2 rounds of revisions.
Then the system arrives: a logo suite, a color and type system, direction for your imagery and films, and the verbal basics, all with simple rules for using them. It comes with lean, living guidelines, templates for social, presentations and documents, and profile and cover images for every channel.
Everything is designed to feel right, not just look current, because the goal is trust, and trust is built by consistency over years. When your story is already written with Brand Narrative Strategy, the identity starts from that story and never rewrites it.
The tier sets how far the system reaches, from an extended template library and motion basics at Premiere to a full motion identity and a sonic logo at Marquee. The tiers are laid out below. The work takes three to five weeks.
The posts and carousels EETHR makes for you are built on your own look from the first week.
Pricing at launch · 3-5 weeks
Quick reference
Storyboard
Highlight reel
- Social images and carousels are built on your look from your own templates, without a designer each time
- A look for your films, so video matches the identity
- The brand sounds the way it looks, because the verbal and visual identity are built together
- You own every file, in your own storage
Cutting room floor
- The full brand story, messaging framework and personas: Brand Narrative Strategy
- Applying images on the platforms: Automated Distribution (Channel Setup)
- Website: Website Build (add-on)
Yours to keep
What lands in your hands
- Identity directions: 2 to 3 concepts to choose from, then 2 rounds of revisions
- Logo suite: every version you need, with simple rules for using it
- Color and type system: your palette and your typography, ready for print and screen
- Visual direction: how your imagery, motion and films should look
- Verbal basics: how your name, tone and tagline are used
- Brand guidelines: a lean, living set of rules for your look
- Templates: social, presentation and document templates, with an extended library at Premiere and Marquee
- Profile and cover images: sized for every channel
- Motion and sound: motion basics at Premiere, a full motion identity and a sonic logo at Marquee
- Private creative canvas: one place for all your feedback
- Ownership: every file is yours, in your own storage, and loaded into your templates so it is used from the first post
Plan your coverage
Pricing at launch
Each tier adds to the one before it. Pages show the starting price; the full tier prices are in the catalog and in any proposal.
Tier
The core visual and verbal identity system: 2 to 3 identity directions and 2 rounds of revisions, the logo suite with usage rules, color and typography systems, imagery, motion and film look direction, the verbal basics, living guidelines, social, presentation and document templates, and a profile and cover image set for every channel
Everything in Signature, plus an extended template library and motion basics
Everything in Premiere, plus a full motion identity and a sonic logo
The Slate
How it fits with the rest of the studio
In these packages
Add-ons
Your next move
A free audition first, then a paid starter
Start free and keep what it finds. When you want the plan, a paid starter ends in a Treatment that puts this service in order with everything else you need, priced, and yours whoever you hire.
Free audition
Paid starters
Free guide
Brand Cinema Report
How your brand reads on screen next to the brands your buyers watch.
Send it to meBy email
The Skip Button
Why brand content gets skipped, and one test to run on your last 90 days.
SubscribeThe full catalog
Every service, size and price
One PDF with the whole studio in it.
Send me the catalogFrom the Flow
Where the craft shows and the stories get told
Films, series and field notes from the studio, tagged to this service as they go live.